Per a Standard & Poor’s Global press release Friday UFC Holdings, LLC will issue a $1.45 billion first lien credit facility. The company was assigned a ‘B’ rating on the WME-IMG acquisition. The outlook is projected as negative per the Standard & Poor’s Global Ratings report. The financing for the deal to acquire the UFC […]
Zuffa
SBJ provides details of UFC deal
The Sports Business Journal took a deep dive into the UFC’s sale to WME-IMG. The article looks into the revenue drivers that had the acquisition price of $4 billion. The purchase price of $4 billion represents a 22 multiple of the UFC’s earnings before interest, taxes, depreciation and amortization. On $600 million in gross revenue […]
The fallout from Brock Lesnar’s potential drug violation
On Friday, Brock Lesnar was flagged by the United States Anti-Doping Association (USADA) of a potential violation of the UFC anti-doping policy due to an out of competition test from June 28, 2016. Although testing results of Lesnar’s “B” sample are yet to be revealed, the fallout from Lesnar’s appearance hurts the UFC and possibly […]
UFC 200: Payout Perspective – Part 1 of 2
Sage Northcutt secures Reebok deal
Sage Northcutt has signed an individual sponsorship deal with Reebok. The UFC lightweight made the announcement via his twitter. Northcutt, who was found on Dana White’s UFC Fight Pass reality show, came to the organization with a lot of hype. His youthfulness, good-looks and overall optimism made him a target from the grizzled MMA fandom […]