The Sports Business Journal took a deep dive into the UFC’s sale to WME-IMG. The article looks into the revenue drivers that had the acquisition price of $4 billion. The purchase price of $4 billion represents a 22 multiple of the UFC’s earnings before interest, taxes, depreciation and amortization. On $600 million in gross revenue […]
Zuffa
The fallout from Brock Lesnar’s potential drug violation
On Friday, Brock Lesnar was flagged by the United States Anti-Doping Association (USADA) of a potential violation of the UFC anti-doping policy due to an out of competition test from June 28, 2016. Although testing results of Lesnar’s “B” sample are yet to be revealed, the fallout from Lesnar’s appearance hurts the UFC and possibly […]
UFC 200: Payout Perspective – Part 1 of 2
Sage Northcutt secures Reebok deal
Sage Northcutt has signed an individual sponsorship deal with Reebok. The UFC lightweight made the announcement via his twitter. Northcutt, who was found on Dana White’s UFC Fight Pass reality show, came to the organization with a lot of hype. His youthfulness, good-looks and overall optimism made him a target from the grizzled MMA fandom […]
Company refutes UFC has been sold
MMA Junkie reports that Zuffa has sent an email to its employees refuting the story that the UFC has been sold. Dave Sholler has made an official statement denying the report from FloCombat that the company has been purchased. Sholler told MMA Junkie that, “FloCombat.com’s report indicating that the UFC has been sold is false.” […]