The UFC was sold for approximately $4.2 billion this summer changing the face of the largest, mixed martial arts company. Despite internal and external denials, it was clear that Zuffa was set to sell the company. Perhaps we should have seen this coming the year prior. Subtle changes made to the brand logo and broadcasts, […]
Zuffa
Fed gives second reprimand to Goldman over UFC deal
Bloomberg reports that Goldman Sachs Group Inc. (Goldman Sachs) has been reprimanded by Federal Reserve regulators for the second time due to its debt deal to purchase the UFC for $4 billion. Regulators consider the loans as “substandard.” In addition to Goldman Sachs, Deutsche Bank AG, which was the lead underwriter for the junior portion […]
UFC launches NY-specific clothing collection for UFC 205
The UFC announced that it is launching its first-ever event-specific product line for the promotion’s debut in New York on November 12th. The New York collection from Reebok features city-themed T-shirts, hoodies, hats and shorts for men and women. The price points range from $16-$50. All UFC 205 fighters will wear a unique kit designed […]
UFC to implement corporate discipline in cutting costs
MMA Junkie reports on a document the site obtained regarding the acquisition of the UFC by WME-IMG. The information reveals cost-cutting on the part of the new owners. According to the document, the purchase price for the UFC was $3,775,000,000 with $200 million going to banker fees and other expenses. As outlined by a Moody’s […]