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viral video

Showtime Weekend in Baja

June 21, 2012 by Jason Cruz 1 Comment

Anthony “Showtime” Pettis spent a weekend working for his sponsor Toyo Tires and we get a video as a result.  It appears as though “work” was pretty fun. Payout Perspective: A nice video capturing Pettis as brand ambassador for Toyo Tires offroading with his sponsor’s tires.  Pettis is a fighter that could make the leap […]

Filed Under: sponsorships, viral video

Bones vs. The Rock in ESPN Poll

December 16, 2011 by Jason Cruz Leave a Comment

After his win this past Saturday, Jon Jones visited the ESPN campus to do some interviews. In addition, he shot this “informal” video to promote himself in a poll against the WWE’s Dwayne Johnson.ESPN SportsNation conducted the poll for its second annual “The Awesomest Dude of 2011.”   (H/t: MMA Mania) Payout Perspective: Its nice […]

Filed Under: UFC, viral video

UFC offers off-beat promo for 136: “The Great Debate”

October 5, 2011 by Jason Cruz 5 Comments

The UFC offers a unique promo hyping the third meeting between Frankie Edgar vs. Gray Maynard this weekend. Its not the usual fight hype video as it pokes fun of January’s draw. (H/t: MMA Mania) Payout Perspective: Perhaps the UFC is trying something new that it may use when it starts promoting for Fox? Its […]

Filed Under: UFC, viral video

Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

Form Athletics releases Vegas-inspired video to support new clothing line

February 15, 2011 by Jason Cruz 6 Comments

Form Athletics released a video supporting its Fall 2011 clothing line. With its tagline: “Finally a brand you’ll want to wear,” it looks to be more than just t-shirt designs. The video shows the Form stable including Urijah Faber, Mark Munoz, Jon Jones (shooting pool in the shadows), Chad Mendes, Joseph Benavidez, Scott Jorgenson and Anthony Pettis. Payout […]

Filed Under: Apparel, marketing, viral video

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Penn State has announced it is opening the Paterno Family Football Experience Room, a "permanent museum experience" to celebrate Penn State's football history.

The exhibit will open over 14 years after the school removed Joe Paterno's statue following Jerry Sandusky's crimes.

Retweet on Twitter MMA Payout Retweeted

I repeat, Joe Paterno knew what was happening to those kids. F him, this trash university and anyone who defends it.

Retweet on Twitter MMA Payout Retweeted

Leylah Fernandez did not come from a wealthy family. Her mom was interviewed by TSN, sharing the sacrifices they endured. Now, the Filipino-Ecuadorian couple’s daughters are a dentist, a pro tennis player and a UCLA D1 athlete & college student #Vamos Allez Laban US Open #usopen

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Ballmer, Kawhi, and Uncle Dennis just experienced firsthand the consequences of the inevitably unbeatable force that is the innate Filipino desire for chismis.

Ballmer couldn’t move his feet fast enough then and didn’t now

Mike Baker @ByMikeBaker

I'm reminiscing today about some Ballmer articles that I wrote 12 years ago.

https://www.seattletimes.com/seattle-news/times-watchdog/with-ballmerrsquos-aid-elite-school-pushed-limits-of-prep-sports-rules/

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