Dave Meltzer of Yahoo Sports! has written a good summary piece detailing last year’s PPV figures across MMA, boxing, and wrestling in which the UFC claimed six of the top ten buyrates and eleven of the top fifteen. UFC’s numbers are even more impressive when one considers that several of the company’s biggest drawing cards […]
UFC
UFC Signs Agreement with Fathead
The UFC has announced a new partnership with Fathead to create life-sized posters of UFC fighters. For those that are unfamiliar with Fathead, the company makes life-sized posters that can be pressed onto a wall without any additional supports and just as easily removed without leaving a mark on the wall. The company currently has deals […]
Confirmed: Silva vs. Maia Championship Bout @ UFC 112
The UFC has issued an official press release to confirm some of the speculation that Demian Maia would be taking Vitor Belfort’s place at UFC 112 in Abu Dhabi. This match will co-headline the event alongside BJ Penn’s title defense against Frankie Edgar. UFC® ANNOUNCES ANDERSON SILVA vs. DEMIAN MAIA FOR UFC 112 MIDDLEWEIGHT CHAMPIONSHIP […]
UFC and Kerasotes Sign Theatre Agreement
The Kerasotes Showplace Theatres chain is now advertising UFC 111 in the “Coming Soon” segment of its website, signalling the beginning of a four-fight agreement with the UFC to show fights across its many theatres in the US. Payout Perspective: The success of Mayweather-Marquez in theatres last September was enough impetus for the UFC to […]
Xyience Signs Endorsement Deal with Dan Hardy
Xyience has announced the addition of UFC welterweight Dan Hardy to its growing stable of brand ambassadors; most of whom are other UFC fighters. XYIENCE Signs Endorsement Deal with UFC Fighter Dan “The Outlaw” Hardy LAS VEGAS (February 10, 2010) XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that […]