In an article published by Esquire magazine a few weeks ago, Dana White revealed that nearly 18 fighters in the UFC are making more than $1 million a year. Since then a debate has been raging as to whether that’s a sign of progress or a sign of how far the UFC still has to […]
UFC
MMAterial Facts (01/25/10)
Today’s MMAterial Facts illustrates the impact of social networks and media on MMA. Notes: UFC branding machine marches on Break Media Launches Social Game and Opens Game Studio From Motivational Thoughts to Bar Fights, MMA Turns to Twitter MMA Pro Fighter Tops the Facebook MMA Rankings Fight Biz: Fighters capitalize on social media to take […]
UFC Needs More of “This is Semtex”
The UFC has long guarded against much of its content appearing on Youtube, but the following promotional video featuring Paul Daley appears to eschew that tendency. It’s a well-produced and effective marketing tool that the UFC should try to encourage in the future. Payout Perspective: I’ve never exactly understood why the UFC is so strict […]
Ontario the New MMA Mecca
Frye: “It’s Just a Circus Act”
John Morgan of MMAJunkie has a great article with Don Frye on the subject of James Toney and other professional athletes looking to jump into MMA. “I tell you what: Anybody who fights an [expletive] like James Toney or Herschel Walker or Jose Canseco or any of them other [expletives] that come into our sport […]