THQ has announced that the highly anticipated demo – featuring Machida, Rua, Evans, and Jackson – will be released Thursday, April 29th on PSN and Xbox Live to those that are members of the UFC Undisputed Community website. The demo will then be released to the general public one week later.
The full fighter list for the game has also been released.
Payout Perspective:
I like the idea of requiring fans to sign up for the website. The information they’re required to submit in order for access to the demo is valuable in the sense that it provides the company with sales leads (likely through mass e-mailing). Making site membership a requirement for early access also draws the player into the community and should foster a more immersive game experience (leading to potential word of mouth and increased product loyalty benefits).
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