SpikeTV has announced that the UFC 109 Prelims drew the highest rating of the series last Saturday, earning a 1.2 HH rating which was good for an average of 1.7 million viewers. The programming also scored well in the M18-34 and M18-49 demos with each scoring a 1.6 rating. Here’s a breakdown of the ratings […]
UFC
More on UFC Undisputed 2010
The UFC and THQ announced over the weekend that Brock Lesnar would grace the cover of UFC Undisputed 2010, but they’ve since released more information regarding new additions and improvements to the game: THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced the first gameplay details surrounding UFC® Undisputed™ 2010, the follow-up to the critically […]
The Growing USMC-UFC Partnership
Amy McCullough of the Marine Corps Times writes about the growing relationship between the UFC and USMC on the sponsorship level, and how the two organizations share a similar target demographic in young people aged 17-24. MARINE CORPS BASE QUANTICO, Va. — The Marine Corps has formed a formal partnership with the Ultimate Fighting Championship […]
UFC 109: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 109: Relentless, which was held on Saturday, February 6th (Superbowl Weekend) from the Mandalay Events Center in Las Vegas, Nevada. The event featured a heavyweight clash between Hall of Famers Randy Couture and Mark Coleman, in addition to a […]
Lesnar on Cover of UFC 2010
Brian Ekberg of Gamespot.com has the latest regarding the development of UFC Undisputed 2010, including news that Brock Lesnar will grace this year’s cover and that many significant adjustments have been made to round out a player’s fighting experience. GS: What were the top priorities with this year’s game? OK: The top priority […]