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UFC

MMAterial Facts (04/20/10): UFC Takes Over WEC PPV, Books August Events

April 20, 2010 by MMAPayout Moderator

Q&A: Dana White touts WEC, scorns Strikeforce, points to UFC rematch UFC files for Aug. 1 event in Salt Lake City, UFC 117 on Aug. 7 in California MMA gets knocked out in primetime Movie theaters turn to live event screenings to fill seats UFC Fan Finds Gold and Wins Dream Trip Q&A: Dana White […]

Filed Under: MMAterial Facts, Strikeforce, UFC, WEC, Zuffa

Spike and UFC Announce UFC Primetime: Rampage vs. Evans

April 16, 2010 by Kelsey Philpott 1 Comment

Spike and the UFC have announced their intent to produce and broadcast another UFC Primetime series, this time featuring Rampage Jackson and Rashad Evans. The debut of the series will take place on Wednesday, May 12th following that evening’s episode of The Ultimate Fighter. New York, NY, April 19, 2010 – In anticipation of their […]

Filed Under: TV, UFC

UFC-Topps Promotion Finds First Winner

April 15, 2010 by Kelsey Philpott 2 Comments

Part of the UFC’s push towards a more diversified set of revenue  streams has involved an emphasis on merchandising over the last 12-18 months, and one of the deals  it signed was with trading card company Topps. The two company’s engineered a promotional contest to help drive interest and sales in the card series in […]

Filed Under: marketing, merchandise, press release, UFC

Silva’s Next Opponent: Chael Sonnen

April 14, 2010 by Kelsey Philpott 4 Comments

Dana White announced on ESPN’s “Jim Rome is Burning” that Anderson Silva’s next opponent will be UFC middleweight and former WEC middleweight champion Chael Sonnen. “He’s got a real tough fight coming up. His next fight’s going to be against Chael Sonnen, and Chael Sonnen’s one of these guys who’s not going to lay back, […]

Filed Under: booking, UFC

UFC Sheds Light on Expo, Launches Website

April 14, 2010 by Kelsey Philpott Leave a Comment

The UFC has announced that this year’s UFC Expo will be even bigger and better than last year’s event. Fans can expect appearances from over 30+ UFC and WEC fighters, in addition to a grappling tournament and a host of training sessions, keynote speakers, interactive fan events, and over 150 exhibitors. Payout Perspective: The Expo […]

Filed Under: booking, marketing, UFC

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