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UFC 114: Payout Perspective

May 31, 2010 by Kelsey Philpott 6 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 114: Rampage vs. Evans, which was held at the MGM Grand in Las Vegas, Nevada on May 29th, 2010. The event featured a light heavyweight contender bout between Rampage Jackson and Rashad Evans and coincided with the second ever […]

Filed Under: Blue Book, Featured, marketing, opinion and analysis, pay-per-view, sponsorships, UFC

TUF 11 & Primetime Ratings

May 28, 2010 by Kelsey Philpott 10 Comments

MMAPayout.com has learned that episode nine of TUF 11 drew a 1.1 HH rating on the strength of 1.5 million viewers Wednesday night, which is an improvement from last week’s episode (season low 1.0). The broadcast also drew well in the M18-34 and M18-49 demographics with a 1.53 and 1.33, respectively. Quarterlies: .99, 1.06, 1.05, […]

Filed Under: ratings, TUF, TV, UFC

100 Annual UFC Shows Possible?

May 28, 2010 by Kelsey Philpott 7 Comments

John Morgan of MMAJunkie reports that the UFC has already begun the preliminary research necessary to determine whether an office in China is feasible and worthwhile. The goal of the UFC is to begin expanding its reach with localized versions of TUF in several different markets and eventually to begin promoting 100 shows per year. The […]

Filed Under: Featured, international, TV, UFC

UFC 114: Sold Out

May 27, 2010 by Kelsey Philpott 3 Comments

The UFC has announced that UFC 114: Rashad vs. Rampage has officially sold out and will likely become the organization’s largest live gate in Las Vegas since UFC 100 last July. UFC officials announced today that tickets for UFC 114: Rampage vs. Evans at MGM Grand Garden Arena in Las Vegas, Nev. are officially sold out. […]

Filed Under: gate, UFC

ESPN Sports Poll: MMA Fan Avidity

May 27, 2010 by Kelsey Philpott 7 Comments

This isn’t recent news – somehow it slipped past me and the rest of the community last Fall – but according to an ESPN Sports Poll, mixed martial  arts was the only sport in North America to grow in fan avidity over 2009. The size of the sport’s overall fan base increased by approximately 4%, […]

Filed Under: Featured, marketing, UFC

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