MMAPayout.com has learned that Spike TV’s broadcast of the UFC 115 Prelims drew an average audience of 1.3 million viewers on Saturday night prior to the PPV broadcast. However, the show did peak at over 1.5 million viewers for the fight between Tyson Griffin and Evan Dunham. In terms of demographics, the program earned a […]
UFC
Dana White in SBJ
Dana White was interviewed for this week’s Sports Business Journal and answered various questions about the direction of the UFC and MMA in general. It’s clear the interview was designed for an audience that isn’t tremendously familiar with the sport and MMA fans are likely to have already heard these questions answered in previous interviews. […]
Tequila Cazadores Spirit Award
UFC 114 saw the return of the Tequila Cazadores Spirit Award of which Diego Sanchez was the recipient, prior to his bout with John Hathaway, for the following reasons: The Tequila CAZADORES® Spirit Award is presented to UFC fighters who have demonstrated honor and integrity both in and out of the Octagon. These nominees have […]
Network, Sponsor Positions on MMA Thawing
John Ourand and Terry Lefton of the Sports Business Journal have contributed an article to this week’s Fight Edition that gives us some good information on what current television executives and marketing industry people are saying about the sport. Television executives: When you ask John Papa if the added MMA attention means that ESPN is […]
UFC 115: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s debut in Vancouver, British Columbia with UFC 115: Liddell vs. Franklin. The sold out event at General Motors Place featured a light heavyweight bout between two UFC legends – Liddell and Franklin – in addition to a co-main […]