This week’s IEG Sponsorship Report brings interesting news of an on-going audit at AB Inbev designed to analyze and evaluate over 300 sponsorship agreements the company currently has with different sports properties throughout the world. The goal of the audit is to align AB-InBev brands with the new global sponsorship strategy that will be implemented […]
UFC
Spike to Broadcast UFC 116 Weigh-Ins
The UFC and Spike TV have officially announced that the UFC 116 weigh-ins will be broadcast live on Friday, July 2nd at 7PM ET/4 PM PT from the MGM Grand Garden Arena in Las Vegas, Nevada. New York, NY, June 28, 2010 – Spike TV will telecast live coverage of the weigh-ins for the highly-anticipated […]
Fedor Loss Not the End of the World
He lost. He’s not the invincible machine that everyone thought. He’s human. Is that not the beauty of this sport? Mixed martial arts has a way of mimicking the trials and tribulations of life in a manner that few sporting events can. The moment that Fedor decided to become more aggressive is the moment that […]
Fedor Tapout Shirt Nixed
Pedro Carassco of BJPenn.com is reporting that Tapout has nixed a potential signature t-shirt deal with Fedor Emelianenko for his fight against Fabricio Werdum allegedly because the UFC threatened the popular MMA clothing line with a lifetime ban from its Octagon if it went through with the deal. Initially, Fedor Emelianenko, the number one heavyweight […]
UFC 115 Payouts
The disclosed payouts have been released by the Vancouver Athletic Commission for UFC 115 and Chuck Liddell leads the way in purse with $500,000 for his show fee. In total, over $1.2 million was paid out in disclosed money. Courtesy of MMAWeekly.com: MAIN CARD FIGHTERS: -Rich Franklin: $140,000 (includes $70,000 win bonus) def. Chuck Liddell: […]