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UFC

UFC in Afghanistan Risky, Difficult to Implement

April 27, 2010 by Kelsey Philpott 11 Comments

John Morgan of MMAJunkie reports on the latest news regarding the UFC in Afghanistan. Dana White has expressed his desire to hold an event for the troops in the war-torn nation, but can the UFC pull it off? “We actually want to go right into Afghanistan and put on an event in the middle of […]

Filed Under: booking, Public Relations, UFC

MMAterial Facts (04/23/10): WEC Prepares for PPV Debut, Strikeforce Signs Pan-Asian TV Deal

April 23, 2010 by MMAPayout Moderator 7 Comments

Shine International and Tiger Gate to launch Strikeforce on KIX action channel in Asia When it comes to a UFC/WEC merger, Dana says he knows what he’s doing Zuffa to learn if fans’ wallets will open for WEC on pay-per-view GOP picks fight with secretary of state over TV census ad UFC Defending Newfound Political […]

Filed Under: MMAterial Facts, Strikeforce, UFC, WEC

UFC Sponsors Picking Up Activation

April 21, 2010 by Kelsey Philpott 4 Comments

Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]

Filed Under: Featured, marketing, sponsorships, UFC

UFC Undisputed 2010: Career Mode First-Look

April 21, 2010 by Kelsey Philpott Leave a Comment

THQ has released a new video preview of its UFC Undisputed 2010 title that this time focuses on the career mode aspect of the game that’s set for a May 25th release date. Payout Perspective: The more authentic THQ can make this game, the better for all stakeholders. I say that not just because it […]

Filed Under: UFC, video games

UFC 110 vs. Strikeforce Ratings

April 20, 2010 by Kelsey Philpott 21 Comments

The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned. Spike’s UFC 110 replay that aired last Saturday night earned a 1.0 HH rating off an average audience of 1.4 million. It also drew a 1.4 in the M18-34 and 1.2 in M18-49 in the […]

Filed Under: ratings, Strikeforce, TV, UFC

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