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UFC

White, UFC fighters featured in Playboy

December 27, 2010 by Jason Cruz Leave a Comment

UFC fighters Ryan Bader, Jon Jones, Junior dos Santos, Vito Belfort and Stephan Bonnar join Dana White in a Playboy pictorial for its January 2011 issue. Via Fight! Magazine: The group took part in the “Stand Tough” fashion pictorial in which they modeled looks from Calvin Klein, Hugo Boss and Tommy Hilfiger among others. Belfort […]

Filed Under: mainstream, marketing, UFC

Turnkey Poll: UFC Best Positioned Emerging Property

December 24, 2010 by Jason Cruz 8 Comments

MMA Junkie reports on the latest Turnkey sports poll which indicates that sports industry executives believe that the UFC is the best positioned sports property heading into 2011. It also led the poll under the question: Which sports properties are you paying more attention to now than you did at the start of the year? […]

Filed Under: UFC

Penn and Fitch head UFC PR tour of Australia

December 23, 2010 by Jason Cruz Leave a Comment

B.J. Penn and Jon Fitch toured Australia last week to promote their February 27th bout in Sydney. The promotional tour may assist in educating Aussie fans with mixed views of mixed martial arts. Via Fight Opinion: BJ Penn, Jon Fitch, George Sotiropoulos, and Kyle Noke went on a public relations tour yesterday in Australia to […]

Filed Under: Public Relations, UFC, Uncategorized

NBC-Versus Merger Could Mean UFC on Network TV

December 22, 2010 by Jason Cruz 9 Comments

An interesting end of the year prediction came out of the Sports Business Daily (h/t Sports Business Daily and John Ourand) earlier this week. From the Sports Business Journal: Versus will change its name to something that incorporates the NBC Sports brand. Versus is going to become the NBC Sports Channel or the NBC Sports […]

Filed Under: UFC

WEC 53: Payout Perspective

December 21, 2010 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]

Filed Under: Dethrone, Featured, gate, ratings, sponsorships, Twitter, UFC, WEC

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