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MMAPayout Report From UFC 121: Lesnar vs Velasquez

October 25, 2010 by MMAPayout Moderator 12 Comments

MMAPayout was on the scene for UFC 121: Lesnar vs Velasquez, which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event was headlined by the heavyweight title bout between Brock Lesnar and Cain Velasquez. KEY NOTES FROM THE EVENT: 1) UFC Marketing Campaign: Mission Accomplished – The “First Mexican […]

Filed Under: marketing, opinion and analysis, UFC, Zuffa

UFC 121: Payout Perspective

October 24, 2010 by Kelsey Philpott 15 Comments

Welcome to another edition of Payout Perspective! This week we’re taking a look at UFC 121: Lesnar vs Velasquez which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event featured a heavyweight title clash between Brock Lesnar and Cain Velasquez, but also featured the debut of Jake Shields in […]

Filed Under: booking, Featured, financial, gate, mainstream, marketing, pay-per-view, UFC

UFC 121 Storylines: The Cain Velasquez Marketing Campaign

October 22, 2010 by MMAPayout Moderator 7 Comments

The UFC has not been shy in how they are promoting Cain Velasquez.  From the UFC 121 commercial stating that Cain could be the first Mexican champion, to the promotional videos shown below, the UFC is clearly banking on the Mexican fans to rally behind their potential Mexican HW champion Saturday night. El Guerrero – […]

Filed Under: marketing, UFC, Zuffa

GOOD4U Managing Director talks about UFC ban

October 22, 2010 by Jason Cruz 1 Comment

GOOD4U Managing Director Rick DeBanks commented on MMA Payout’s take on the company’s ban from the UFC and WEC. DeBanks added the following to the comments section of the post: The UFC has initiated this most likely in response to a complaint from someone with Xenergy. GOOD4U is being seen as an “MMA” drink and capturing this […]

Filed Under: marketing, UFC

The Ultimate Fighter episode 6 ratings dip slightly

October 22, 2010 by Jason Cruz 1 Comment

In an email provided to MMA Payout by Spike TV, ratings for episode No. 6 of The Ultimate Fighter earned an average of 1.7 million viewers and a 1.3 household rating. A slight slide from last week’s season high. TUF aired at 10pm on Wednesday night.  It scored a 1.71 in M18-49 and a 1.94 […]

Filed Under: ratings, TUF, UFC

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