ESPN UK recently sat down with the UFC’s Managing Director in the UK, Marshall Zelaznik, and discussed his plans for the start of a European “Fight Night” series. “We’re working towards bringing together a series of UK and European Fight Nights. My hope is that, come October, we’ll be able to put some real heat […]
UFC
UFC’s Zelaznik on International Business
Ben Fowlkes of MMA Fighting has posted an interesting interview with the UFC’s Managing Director in the U.K., Marshall Zelaznik, that broaches a variety of subjects including the UFC’s latest absence from the U.K. market. The U.K. market seemed like a big deal to the UFC when it first began expanding internationally, but so far […]
Couture on Cover of New UFC Magazine
UFC Hall of Famer Randy Couture will grace the cover of the UFC Magazine’s next release in August. The issue coincides with Couture’s heavyweight tilt against boxing legend James Toney at UFC 118 on August 28th in Boston, MA. Payout Perspective: The last we heard regarding the magazine is that subscriptions and ad interest were […]
UFC Partners with Getty Images
The UFC has announced a partnership with the worldwide leader in sports photography, Getty Images, that allows the curator to distribute UFC imagery captured by photographers and become licensor of the entire UFC image archive. Through this partnership with UFC, Getty Images will manage the distribution and licensing of UFC’s rich archive of pivotal moments […]
The PPV Gap: Title vs. Non-Title
MMAPayout.com has updated its latest numbers on PPV trends, and there remains a significant gap of just over 200,000 buys between PPVs with title events and those without. I’m not sure this comes as a surprise to anyone; it’s pretty intuitive and it’s something we’ve commented on numerous times before. However, you may be interested […]