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UFC

Penn and Fitch head UFC PR tour of Australia

December 23, 2010 by Jason Cruz Leave a Comment

B.J. Penn and Jon Fitch toured Australia last week to promote their February 27th bout in Sydney. The promotional tour may assist in educating Aussie fans with mixed views of mixed martial arts. Via Fight Opinion: BJ Penn, Jon Fitch, George Sotiropoulos, and Kyle Noke went on a public relations tour yesterday in Australia to […]

Filed Under: Public Relations, UFC, Uncategorized

NBC-Versus Merger Could Mean UFC on Network TV

December 22, 2010 by Jason Cruz 9 Comments

An interesting end of the year prediction came out of the Sports Business Daily (h/t Sports Business Daily and John Ourand) earlier this week. From the Sports Business Journal: Versus will change its name to something that incorporates the NBC Sports brand. Versus is going to become the NBC Sports Channel or the NBC Sports […]

Filed Under: UFC

WEC 53: Payout Perspective

December 21, 2010 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]

Filed Under: Dethrone, Featured, gate, ratings, sponsorships, Twitter, UFC, WEC

White pays for girl’s liver transplant

December 21, 2010 by Jason Cruz 5 Comments

UFC head Dana White is paying a substantial part of the costs for a liver transplant for the baby daughter of a well-known Muay Thai instructor. Rattanachai “Kru Nai” Jadngooluem’s four-year old daughter Tuptim, will be the recipient of the new liver. Jadngooluem teaches in Phuket, Thailand at Tiger Muay Thai, where many professional MMA fighters have […]

Filed Under: UFC

UFC Makes Weekly Top Twitter Trends List

December 20, 2010 by Kelsey Philpott 2 Comments

Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]

Filed Under: marketing, new media, sponsorships, UFC

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