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UFC

UFC thanks Feds for icing PPV pirates

February 3, 2011 by Jason Cruz 8 Comments

The US Attorney of New York and the US Immigration Customs Enforcement (“ICE”) received a big thanks from the UFC in a press release on Wednesday as the agencies shut down 10 websites that allegedly live streamed sporting events and PPVs. Political news web site POLITICO reported the enforcement actions but did not mention the […]

Filed Under: mainstream, media, pay-per-view, UFC

Jones signs signature deal with K-Swiss, FORM

February 2, 2011 by Jason Cruz 7 Comments

K-Swiss announced a multi-year endorsement deal with UFC light heavyweight contender Jon “Bones” Jones for K-Swiss and FORM Athletics. Jones’ deal includes collaborating with K-Swiss on a signature shoe. According to Jones’ agent, Malki Kawa, he is the first MMA star to have his own shoe. Via K-Swiss press release: The Jones deal with K·Swiss will […]

Filed Under: marketing, sponsorships, UFC

UFC to show Johnson fight on Facebook

February 2, 2011 by Jason Cruz 3 Comments

MMA Weekly reports that the UFC will ask you to log on to your Facebook accounts again as it will show the Demetrious Johnson v. Kid Yamamoto fight this Saturday prior to UFC 126. The UFC gained over 60,000 “likes” from its Facebook live stream for UFC’s Fight for the Troops 2. According to Cagewriter, […]

Filed Under: social media, Twitter, UFC

Silva signs with sports marketing company 9ine

February 1, 2011 by Jason Cruz 1 Comment

Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]

Filed Under: marketing, UFC

FX looking to add sports programming

January 31, 2011 by Jason Cruz 6 Comments

The Sports Business Daily reports that Fox executives are looking to include sports programming in hoping to grow FX. They are looking at the Turner Network Television (TNT) model as a template for its foray into sports. Could this new strategy for FX mean an eventual home for the UFC? Via Sports Business Daily: The […]

Filed Under: TV, UFC

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