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UFC

Harley Davidson offers motorcycle for Hardy-Lytle winner

August 14, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that the winner of the UFC on Versus 5’s main event will receive a Harley Davidson. Dan Hardy and the retiring Chris Lytle will compete for the Harley Davidson Blackline. According to MMA Junkie, “UFC officials today announced that either Chris Lytle or opponent Dan Hardy also will receive a 2012 Harley-Davidson […]

Filed Under: marketing, UFC

Overeem could sign with UFC

August 13, 2011 by Jason Cruz Leave a Comment

ESPN reports that Alistair Overeem was not released by Forza, LLC, the company that runs Strikeforce and is a subsidiary of the UFC’s parent company, Zuffa. Although Strikeforce exercised the right to terminate the final fight on Overeem’s contract, it appears that Overeem’s reps are willing to talk with the UFC. Bas Boon, Overeem’s rep […]

Filed Under: UFC, Zuffa

Flyweights will start in the UFC in 2012

August 11, 2011 by Jason Cruz 4 Comments

MMA Weekly reports that the UFC will begin its Flyweight division in 2012. As you recall, Dana White made the announcement that the UFC would add the 125 pound division in June. Via MMA Weekly: The flyweights have been rumored to make a home at Zuffa ever since the days of the WEC, but as […]

Filed Under: UFC

UFC 133 Prelims on Spike TV – 1.4 million viewers

August 10, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that the UFC Prelims for UFC 133 scored an average of 1.4 million viewers. It earned a 1.0 rating and was the highest rated show on Saturday among key demos of men 18-49 and 18-34. The UFC Prelims featured Chad Mendes defeating Rani Yahya and Alexander Gustafsson knocked out Matt Hammill.  The […]

Filed Under: ratings, TV, UFC

GSP featured in Under Armour “Footsteps” campaign

August 9, 2011 by Jason Cruz 5 Comments

Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes. A link to the commercial is here.   Payout Perspective: In this extended version of the […]

Filed Under: Apparel, mainstream, UFC

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