MMA Junkie reports that episode 2 of The Ultimate Fighter 14 scored an average audience of 1.6 million viewers for a household rating of 1.22. The average is slightly better than the 1.5 million debut last week. Notably, the episode included the product placement of NormaTec compression suits used by Team Miller. The sports performance […]
UFC
Brazilian Billionaire Interested In Entertainment Company Responsible for Bringing UFC Back to Brazil
Brazilian billionaire entrepreneur Eike Batista – who has made a good portion of his wealth from resource companies – such as mining, energy, petroleum, logistics, real estate and off-shoring – wants to get involved in the Sports & Entertainment industry, seeking to purchase “Brasil1“, the company responsible for bringing the UFC back to Brazil last […]
Mir signs sponsorship with Xyience
UFC Heavyweight Frank Mir has signed a sponsorship deal with UFC’s official energy drink maker Xyience. Mir will be a brand ambassador for Xyience through 2012. Via Xyience press release: Like XYIENCE, Mir is based in Las Vegas and will be a key component of the brand’s marketing initiatives throughout the Southwest and Rocky Mountain […]
UFC 135 Prelims: 1.6 million viewers
Spike TV to air Cain-JDS marathon opposite UFC on Fox 1
MMA Junkie reports that Spike TV will air a Junior dos Santos-Cain Velasquez marathon opposite UFC on Fox 1 on Saturday, November 12th. The counter-programming efforts by Spike is another sign of the unhappy ending between the network and the UFC. Via MMA Junkie: On Nov. 12, Spike TV will air a “UFC Unleashed” marathon […]