The UFC’s newest sponsor, Respect Your Universe, Inc. (RYU), has signed its first UFC star as it has entered into a deal with welterweight Jon Fitch. The Portland-based brand will sponsor Fitch at UFC 141 in his match with Johny Hendricks. Via RYU press release: “We are all very excited to have Jon join the […]
UFC
“Ultimate Fridays” to run opposite TUF-Bellator
Spike TV announced that it would air episodes from the past 14 episodes of The Ultimate Fighter on Fridays. The programming move runs opposite FX’s “The Ultimate Fighter” and Bellator on MTV2. Via Spike TV press release: Spike TV, the recognized home of mixed martial arts on television, has announced a new three-hour programming block […]
UFC enters into licensing agreement with slot machine maker
The Sports Business Journal reported last week that the UFC brokered a deal with online slot machine maker Endermol. The deal licenses fighters’ likenesses and fight footage from the UFC on slot machines. The UFC sees this as a good extension of its brand that may expand in the future. Via the Sports Business Digest: […]
Update on Zuffa vs. New York lawsuit
Defense counsel for New York has made its appearance and were granted extra time to file its answer to the Zuffa’s lawsuit. The court will allow attorneys for the New York Attorney General and the New York County District Attorney until January 11, 2012 to respond. As for the Zuffa’s Complaint, MMA Payout takes a […]
RYU is newest UFC sponsor
The Portland Business Journal reports that Respect Your Universe, Inc.(RYU) has struck a deal with the UFC to become an official event sponsor. Fans of MMA will begin seeing the name and logo of the clothing company based out of Portland, Oregon beginning at UFC 141. RYU is a publicly traded company that is led […]