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UFC 134 Prelims: 1.3 million viewers

August 31, 2011 by Jason Cruz 2 Comments

MMA Junkie reports that the UFC 134 Prelims airing on Spike TV scored an average of 1.3 million viewers. In spite of power outages and a hurricane on the East Coast of the United States, the viewership remained solid. Via MMA Junkie: UFC 134 took place Aug. 27 at Rio de Janeiro’s HSBC Arena. It […]

Filed Under: ratings, TV, UFC

UFC 134 Rio – Payout Perspective

August 28, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective! This time we take a look at UFC 134 held in Rio de Janeiro, Brazil at the HSBC arena. In the main event, Anderson Silva knocked out Yushin Okami in the second round. First round KOs in the featured bouts The most surprising thing of the evening was […]

Filed Under: Featured, Public Relations, sponsorships, UFC

Zuffa and Ubisoft settle lawsuit over video game packaging

August 27, 2011 by Jason Cruz 1 Comment

Zuffa announced this past week that it has settled its lawsuit with video game maker Ubisoft. The lawsuit arose out of Zuffa’s claim that Ubisoft’s “Fighter’s Uncaged” video game use of “ULTIMATE FIGHTING” in promoting its game. The Fight Lawyer has the background here. Via the UFC: Zuffa and Ubisoft jointly announce the resolution of […]

Filed Under: legal, UFC

UFC airs 134 prelims in “Little Brazil”

August 26, 2011 by Jason Cruz 2 Comments

The UFC announced earlier this week that it will air Saturday’s 134 prelims on the digital sign above the Doubletree Hotel in the “Little Brazil” neighborhood of Times Square. This is the first time the UFC has shown its fights in Times Square. UFC 134 prelims will air from 8 p.m. to 9 p.m. EST. The […]

Filed Under: UFC

UFC 134 Rio – Silva vs Okami : Payout Storylines

August 26, 2011 by MMAPayout Moderator 3 Comments

MMAPayout will be taking a look at the storylines heading into UFC 134 Rio: Silva vs. Okami, which will be held at the HSBC Arena in Rio de Jainero, Brazil on Saturday, August 27, 2011. UFC’s 2012 return to Brazil could be hosted by 100,000-seat venue On Tuesday, UFC CEO Lorenzo Fertitta met with local […]

Filed Under: Featured, international, UFC

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