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UFC

Salaverry offers MMA instruction via phone app

August 3, 2011 by Jason Cruz 1 Comment

MMA Weekly reports that former UFC middleweight Ivan Salaverry has produced a dedicated phone app showing MMA instruction. The app is available on Itunes and is free to download with additional content going for an introductory price point of $2.99. The app includes Salaverry instruction on the basics of MMA fighting to his signature move, […]

Filed Under: new media, UFC

Nike, Brazil soccer club announce sponsorships with Silva

August 2, 2011 by Jason Cruz 3 Comments

Sherdog reports that Anderson Silva will be sponsored by Nike and Brazilian soccer club, Corinthians Paulista, at UFC 134 in Rio. The two new sponsors add to the Spider’s total for the big event in Brazil on August 27th. The Nike deal was confirmed by Nike Brazil Director of Sports Marketing Luis Alexandre although terms of […]

Filed Under: Featured, sponsorships, UFC

Evans appears on Late Night with Jimmy Fallon

July 30, 2011 by Jason Cruz Leave a Comment

Rashad Evans appeared on NBC’s Late Night with Jimmy Fallon Friday night to promote next week’s showdown with Tito Ortiz. Unlike most athletes, Evans was personable and seemed genuinely comfortable trading barbs with Fallon. Despite an awkward impromptu karaoke spot, Evans rolled with Fallon’s schtick and provided some great impressions of his mom and Randy […]

Filed Under: TV, UFC

Franklin stars in Boost Mobile Commercial

July 29, 2011 by Jason Cruz Leave a Comment

Rich Franklin is featured in a Boost Mobile commercial entitled, “Bring a UFC Fighter to Work.” Guess who plays the UFC Fighter. http://youtu.be/XKsiAw77D8w (H/t:  MMA Mania) Payout Perspective: I must admit that I had hoped Franklin would show more acting prowess in the commercial. Franklin actually starred in a movie with Tiffani Thiessen called “Cyborg […]

Filed Under: social media, UFC

Anderson Silva signs endorsement deal with Burger King

July 28, 2011 by Jason Cruz 2 Comments

MMA Mania reports that Anderson Silva has signed a sponsorship deal with Burger King to represent the Whopper-maker in Brazil. We will likely see the BK on Silva at UFC Rio next month. Via web site Esporte.uol through MMA Mania: Anderson has a great identity with the brand, is an idol of many audiences, especially […]

Filed Under: Featured, sponsorships, UFC

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