Electronic Arts and the UFC announced an extension of its multi-year partnership according to a press release from EA. The parties have stated its agreement will go through 2030. EA launched a new UFC game this past summer and according to the release fans played “more than 64 million simulated UFC fights during the EA […]
UFC
Judge in UFC Antitrust Lawsuit orders another status conference
A minute order issued on Saturday indicates that there will be another hearing in the UFC Antitrust lawsuit. November 19th Judge Richard Boulware will conduct a status conference which will be via video conference as a result of the worldwide pandemic. A previous status conference was held in September which had no real takeaways except […]
UFC on ESPN+39 bonuses
UFC on ESPN+39 took place Saturday night at The Apex in Las Vegas. On a night where Anderson Silva likely fought his last fight for the UFC, there were four performance bonuses. The bonuses went to Alexander Hernandez, Kevin Holland, Miles John and Adrian Yanez. Each drew $50K bonuses. Hernandez scored a first-round KO over […]
UFC 254 draws 675,000 PPV buys
UFC 254 drew 675,000 buys worldwide according to sources obtained by John Ourand of the Sports Business Journal. Per SBJ, 500,000 buys were attributed to U.S. purchases on ESPN+ putting it 5th in PPV buys for 2020. UFC 254 featured Khabib Nurmagomedov and Justin Gaethje with Khabib winning in the 2nd round and promptly retiring […]
UFC 254: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 254 which took place on Saturday on Fight Island in Abu Dhabi as the promotion ended its second stint this year in the Middle East. Khabib retires after submitting Gaethje Khabib Nurmogomedov ended his UFC career with a submission victory […]