UFC on ESPN 40 drew 734,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. It took second in the ratings for Saturday night. The prelims drew 490,000 viewers preceding the main card on the network and were good enough for 5th overall. The main card drew 310,000 viewers in the A18-49 demo and […]
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UFC on ESPN 40 bonuses
UFC exec predicts O’Malley next mainstream star
COO Lawrence Epstein predicted that UFC bantamweight Sean O’Malley has the potential to be the sport’s next mainstream superstar. Epstein made the comments during a Sports Business Journal Twitter Spaces event last week prior to UFC 277. Epstein cited O’Malley’s appeal to the younger demographic. Of course, the 27 years old is well-versed in the […]
UFC agrees to deal with Amazon Merch on Demand
Earlier this week, the UFC launched a partnership with Amazon Merch on Demand which will allow the company to sell original designs. Amazon Merch on Demand is Amazon.com’s print-on-demand service. It covers officially licensed UFC apparel and accessory products. The service allows content creators to upload their own designs and have them printed as merchandise […]
Shopping platform comes to UFC Fight Pass
You may now be able to shop while still watching UFC Fight Pass thanks to Endeavor Streaming’s recent agreement with video shopping platform AiBUY. The company will add its e-commerce overlay into Endeavor’s OTT properties including UFC Fight Pass according to the Sports Business Journal. The UFC will use the technology to sell league merchandise, […]