When we last left off with the lawsuit, Judge Richard Boulware was going to issue a ruling on whether to allow the UFC plaintiffs class action status. If denied, the case would be effectively over pending an appeal. But, it appears that the case may be in more limbo due to another case. Early last […]
UFC
UFC 278 attendance, gate and bonuses
UFC to introduce 4D ads to Fight Pass
The Sports techie (via SBJ) reports that the UFC will begin a pilot program with company 4D which will display a digital overlay of sponsors during UFC broadcasts on UFC Fight Pass. The UFC will be one of the first sports properties to utilize this advertising. Previously, the company did work with esports. The ads […]
UFC on ESPN 41 (San Diego) draws 797K viewers
UFC San Diego this past Saturday drew 797,000 viewers on ESPN with it getting 356,000 viewers in the A18-49 demo per Nielsen via ShowBuzz Daily. The main card on ESPN finished 5th overall on cable Saturday after the 4 NFL Preseason games on the NFL Network. The Prelims finished 9th overall. The main card which […]