Israel Adesanya was detained by authorities after it was discovered that he had metal knuckles in baggage belonging to the former UFC middleweight champion. According to Adesanya’s manager, the contraband was given to him by a fan that he just stored in his bags. The initial reports indicated that Adesanya was arrested due to the […]
UFC
UFC 281 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 281 taking place at Madison Square Garden in New York City. Alex Pereira wins middleweight crown The left hook got Adesanya again. Despite winning the fight on the cards, Israel Adesanya succumbed to the punching power of the former kickboxer. […]
UFC announces Official ‘Ready to Drink Vodka’ sponsor
The UFC announced a new sponsorship and new category with New Amsterdam’s ‘Wildcard’ becoming the Official Ready to Drink Vodka of the UFC. The move also may give the company an opening to become the Official Vodka of the UFC as the Nemiroff deal with the UFC is over. The ‘ready to drink’ category is […]
UFC makes Poirier’s Louisiana Style Official Hot Sauce of company
The UFC and former lightweight champion Dustin Poirier announced a multi-year marketing partnership for Poirier’s hot sauce, Poirier’s Louisiana Style, which will be the Official Hot Sauce of the UFC. Poirier’s hot sauce, which he has prominently displayed during previous UFC Embeddeds when he fights will now be in UFC branded content on its social […]
UFC reups with sponsor Battle Motors, expands marketing
The Sports Business Journal reports that UFC sponsor Battle Motors has renewed its sponsorship with the promotion and expanded its deal with the company. Battle Motors now becomes the first-ever Official Electric Commercial Truck of the UFC. The deal is for another two years from the original two-year agreement. It also includes another two-year option. […]