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UFC 129: Payout Perspective – Part 2

May 4, 2011 by Jason Cruz 2 Comments

Welcome to the second part of UFC 129’s Payout Perspective.    PPV Buy Rate trending at estimated 800K-900K (Updated 5/5) Dave Metzler at the Wrestling Observer (subscription required) stated that the trending buy rate for UFC 129 will be between 800-900K. It was estimated to be around 1 million buys earlier. The explanation between trending […]

Filed Under: Featured, legal, pay-per-view, Public Relations, sponsorships, Twitter, UFC, Zuffa

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

Jon Jones to appear on The Tonight Show Thursday

March 21, 2011 by Jason Cruz 1 Comment

It was announced via Dana White’s twitter account that Jon Jones will be a guest on The Tonight Show with Jay Leno. It will mark the first time that a UFC star will appear on the show. Although Rampage Jackson and Jacob Volkmann (H/t Mike Chiapetta) may have appeared on the show in the past, […]

Filed Under: Public Relations, TV, Twitter, UFC

Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

Strikeforce HW GP: Fedor vs Silva Payout Perspective

February 18, 2011 by MMAPayout Moderator 43 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the Strikeforce Heavyweight Grand Prix first event televised on Showtime and headlined by Fedor Emelianenko, as he made his long awaited return to the cage against Brazilian giant Antonio “Bigfoot” Silva. The event took place at the IZOD Center in […]

Filed Under: Featured, opinion and analysis, social media, Strikeforce, TV, Twitter

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

Failed MMA fighter, but successful plumber and drafter of a cut and paste version of the mUhammAD aLi act takes over of Homeland Security

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