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SafeAuto Insurance commercial features Clay Guida

July 8, 2011 by Jason Cruz 2 Comments

Clay Guida is featured in a SafeAuto Insurance television commercial. Guida, playing himself, “convinces” an uninsured driver sign up for SafeAuto.   (H/t:  MMA Mania) Payout Perspective: Its been a pretty big year for SafeAuto Insurance in its first year of sponsoring fighters in the UFC as well as its signage making appearances in the […]

Filed Under: sponsorships, UFC, Uncategorized

UFC 132: Payout Perspective

July 3, 2011 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 132 from the MGM Grand in Las Vegas, Nevada. The featured bout was Dominick Cruz defending his Bantamweight title againt Urijah Faber. Cruz defeats Faber in entertaining matchup Welcome to the UFC Dominick Cruz. A back and forth bout saw Cruz take control […]

Filed Under: Featured, gate, mainstream, marketing, pay-per-view, Public Relations, sponsorships, Twitter, UFC

Clinch Gear signs NFL player Hawk

June 28, 2011 by Jason Cruz Leave a Comment

Green Bay Packer linebacker AJ Hawk has signed a deal with MMA brand Clinch Gear. Hawk multiyear deal will have the former Buckeye endorse Clinchgear’s training gear. Via Clinchgear’s press release: Hawk will represent Clinch Gear’s growing line of performance training apparel, which includes the world’s leading Performance Training Shorts as well as technical compression and […]

Filed Under: Apparel, sponsorships

Strikeforce imposes sponsor fee

June 18, 2011 by Jason Cruz 4 Comments

Prior to Saturday night’s Strikeforce event, it was announced that fighters’ sponsors would have to pay a sponsorship “fee”. Similar to the UFC fee imposed on its fighters’ sponsors, Strikeforce sponsors would have to pay a fee effective immediately. The Underground reported the fee and stated that unconfirmed reports had the fee at $35,000. The fee, […]

Filed Under: Featured, sponsorships, Strikeforce, UFC, Zuffa

Arianny Celeste’s revealing Bud Light commercial

June 17, 2011 by Jason Cruz Leave a Comment

The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes. Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime. Payout Perspective: This commercial […]

Filed Under: sponsorships, UFC

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