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UFC 131: Payout Perspective

June 12, 2011 by Jason Cruz 3 Comments

Welcome to another edition of UFC 131’s Payout Perspective. This time the UFC made its way north to the Rogers Arena in Vancouver, British Columbia, Canada. In the main event Junior dos Santos retained his #1 contender spot by pummeling Shane Carwin. JDS beats Carwin, Cain next Junior dos Santos soundly defeated Shane Carwin to retain his number […]

Filed Under: Featured, gate, social media, sponsorships, Twitter, UFC, xyience

Jones and White appear in Bud Light commercial

June 5, 2011 by Jason Cruz 1 Comment

UFC Light Heavyweight champ Jon Jones and Dana White appeared in a new Bud Light commerical which aired this past weekend. The commerical is a part of extending its partnership with the UFC when it renewed its sponsorship as official beer of the UFC. If you follow Dana White’s video blog, he visited Jones on the […]

Filed Under: sponsorships, UFC

Edge Shaving Gel becomes UFC sponsor in July

May 23, 2011 by Jason Cruz 4 Comments

The Sports Business Journal (subscription required) reports that Edge Shaving Gel will become a sponsor of the UFC starting in July. The sponsorship includes endorsement deals for five UFC fighters. The Journal writes that financial terms were not announced. Edge is familiar with the UFC as it is a sponsor of The Ultimate Fighter although […]

Filed Under: Featured, sponsorships, UFC

Dethrone dispels rumors of demise

May 18, 2011 by Jason Cruz Leave a Comment

MMA Payout had the opportunity to catch up with Nick Swinmurn, founder of clothing brand Dethrone Royalty. He clarified rumors that the clothing brand may be in trouble. MP: Is there any truth to internet rumors that Dethrone is in financial trouble? Any idea where the rumors may have started? Dethrone: Definitely no truth to […]

Filed Under: Dethrone, Featured, sponsorships

Mosley-Pacquiao Payout Perspective

May 10, 2011 by Jason Cruz 11 Comments

Welcome to a special edition of Payout Perspective as we take a look at Saturday’s fight between Sugar Shane Mosley and Manny Pacquiao taking place at the MGM Grand in Las Vegas Nevada. Pacquiao dominates Mosley A simple equation can explain Saturday night’s performance: Pacquiao >Mosley = Joshua Clottey Although Mosley told everyone that he […]

Filed Under: boxing, Featured, gate, new media, pay-per-view, ratings, Showtime, sponsorships, Top Rank, Twitter

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The “worst person makes a great point” meme isn’t even strong enough to handle Bryce Mitchell saying smart, coherent things

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Trump is graded on such a big curve. I’ve never seen anything like it. Dude is incoherent, racist, has numerous visible health problems including being so old that he falls asleep on camera all the time, and started a war that has made everything worse for everyone. And yet.

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David Benavidez stopped by to see another world champion #Seahawks

Dana White says in his TIME interview that the UFC White House is not political because its on the birthday of America. Uh, its on the birthday of someone else... (7:08)

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