The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes.
Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime.
Payout Perspective:
This commercial obviously caters to the UFC target demographic of young males. Due to the nature of the video, Bud Light has placed it on its YouTube page. Fans will definitely check out the video on the Bud Light channel. Its likely that a watered down version of the commercial gets on television. As of tonight, it has over 193,000 views after being uploaded on June 14th.
This commercial and the Dana White/Jon Jones commercial are good signs of the committed business partnership between the UFC and Bud Light. Certainly Dana White hopes that more corporate sponsors become more comfortable in working with the UFC.
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