UFC Heavyweight Frank Mir has signed a sponsorship deal with UFC’s official energy drink maker Xyience. Mir will be a brand ambassador for Xyience through 2012.
Via Xyience press release:
Like XYIENCE, Mir is based in Las Vegas and will be a key component of the brand’s marketing initiatives throughout the Southwest and Rocky Mountain regions. The endorsement deal also includes a series of personal appearances at key MMA and beverage trade events throughout the United States, as well as the use of Mir’s image on the brand’s website and in its advertising campaign.
Payout Perspective:
I’ve always thought Mir to be an articulate and affable guy from his days as an WEC commentator. This will help him as brand ambassador during personal appearances for the company. The partnership makes sense considering Mir and Xyience are based out of Vegas and Mir is a known persona in the area.
What happened that got Xyience out from under their debts?
@Simco
From Fight Opinon’s twitter
We’ll follow up on this, it appears that the bankruptcy trustee is in court today…
Yes it is interesting that Xyience is still going full speed ahead. Especially regarding the leadership and since there products were scrutinized as inferior and not really legitimately having the amounts of ingredients as posted…Of course that is true with the supplement industry as a whole…Mass marketing and branding is what has kept them going strong…