UFC Light Heavyweight champ Jon Jones and Dana White appeared in a new Bud Light commerical which aired this past weekend. The commerical is a part of extending its partnership with the UFC when it renewed its sponsorship as official beer of the UFC. If you follow Dana White’s video blog, he visited Jones on the […]
sponsorships
Edge Shaving Gel becomes UFC sponsor in July
The Sports Business Journal (subscription required) reports that Edge Shaving Gel will become a sponsor of the UFC starting in July. The sponsorship includes endorsement deals for five UFC fighters. The Journal writes that financial terms were not announced. Edge is familiar with the UFC as it is a sponsor of The Ultimate Fighter although […]
Dethrone dispels rumors of demise
MMA Payout had the opportunity to catch up with Nick Swinmurn, founder of clothing brand Dethrone Royalty. He clarified rumors that the clothing brand may be in trouble. MP: Is there any truth to internet rumors that Dethrone is in financial trouble? Any idea where the rumors may have started? Dethrone: Definitely no truth to […]
Mosley-Pacquiao Payout Perspective
Welcome to a special edition of Payout Perspective as we take a look at Saturday’s fight between Sugar Shane Mosley and Manny Pacquiao taking place at the MGM Grand in Las Vegas Nevada. Pacquiao dominates Mosley A simple equation can explain Saturday night’s performance: Pacquiao >Mosley = Joshua Clottey Although Mosley told everyone that he […]
UFC 129: Payout Perspective – Part 2
Welcome to the second part of UFC 129’s Payout Perspective. PPV Buy Rate trending at estimated 800K-900K (Updated 5/5) Dave Metzler at the Wrestling Observer (subscription required) stated that the trending buy rate for UFC 129 will be between 800-900K. It was estimated to be around 1 million buys earlier. The explanation between trending […]