Welcome to a special edition of Payout Perspective in which we cover Saturday night’s fight between Juan Manuel Marquez versus Manny Pacquiao held in Las Vegas at the MGM Grand. Pacquiao wins decision over Marquez Unlike his past several fights, Pacquiao was not Superman as we can safely say that Marquez is Pacquiao’s kryptonite. Despite […]
sponsorships
Fox promoting UFC in preparation for Saturday night
The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
Lauzon signs sponsorship deal with Gamma Labs
UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]
UFC 137: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 137 coming from the Mandalay Bay in Las Vegas, Nevada. In the main event, Nick Diaz convincingly defeated BJ Penn affirming the need for a showdown with Georges St. Pierre. Diaz retires Penn; GSP next So now its obvious why […]
CageHero rebrands itself
MMA Payout had the opportunity to speak with the owners of CageHero, Mark Mastrandrea and Ian Parker as it recently re-branded itself focusing its business to target kids. Once a sponsor of fighters in the octagon, it has a new web site, a new clothing line and its CageHero Kids Team. “We feel we can […]