This past week’s issue of the Sports Business Journal focused on the increasing importance of the Hispanic market. The numbers reveal that MMA is one of the most watched sports by the demographic. Research compiled by ESPN shows that households that speak Spanish, or mostly Spanish, are fans of MMA. MMA and wrestling (the study […]
sponsorships
Boston Pizza and UFC Canada enter into sponsorship agreement
Canada’s number one casual dining brand and sports bar, Boston Pizza, has entered into a multi-year sponsorship agreement with UFC Canada. Its the first major marketing partnership for the UFC in Canada. Via Showdown Joe: This new agreement gives Boston Pizza locations in Canada the opportunity to provide guests with an enhanced UFC experience when […]
Xyience introduces Jones collector can, advises not to mix with alcohol
Xyience, the official energy drink of the UFC, announced the launch of its second in a series of its collector cans, this time featuring light heavyweight champion Jon “Bones” Jones. In addition, the back of the can will caution that the drink not be mixed with alcohol. Via Xyience: XYIENCE’s powerful affiliation with the UFC […]
Ranger Up “Out” As Sponsors for Strikeforce/UFC Fighters: Kennedy, Carmouche
MMAPayout recently reported that Zuffa had imposed a sponsor “fee” – similar to the UFCs – that impacted several Strikeforce fighters heading into the Strikeforce HW GP: Overeem vs Werdum event. This time, the sponsor fee will prevent MMA fighters Tim Kennedy and Liz Carmouche from wearing the Ranger Up brand during their upcoming bouts. […]
Michael Vick to sign endorsement deal with MusclePharm
NFL.com reports that Philadelphia Eagles QB Michael Vick is close to signing a 3 year $1.55 million endorsement deal with UFC sponsor MusclePharm. It would be the biggest endorsement deal Vick will sign after returning from 19 months in prison. Jason La Canfora of NFL.com writes that the endorsement deal would be for 2 years and […]