MMAPayout recently reported that Zuffa had imposed a sponsor “fee” – similar to the UFCs – that impacted several Strikeforce fighters heading into the Strikeforce HW GP: Overeem vs Werdum event. This time, the sponsor fee will prevent MMA fighters Tim Kennedy and Liz Carmouche from wearing the Ranger Up brand during their upcoming bouts. […]
sponsorships
Michael Vick to sign endorsement deal with MusclePharm
NFL.com reports that Philadelphia Eagles QB Michael Vick is close to signing a 3 year $1.55 million endorsement deal with UFC sponsor MusclePharm. It would be the biggest endorsement deal Vick will sign after returning from 19 months in prison. Jason La Canfora of NFL.com writes that the endorsement deal would be for 2 years and […]
Kenny Powers, Faber and Jones in K-Swiss commercial
The latest K-Swiss/Kenny Powers commercial features Urijah Faber and Jon Jones as part of the K-Swiss team. In addition to Faber and Jones, other K-Swiss athletes join Powers in a funny ad for the brand. The premise of the commercial has Powers as the CEO of the company and he appoints different K-Swiss athletes to […]
Sponsor to provide walkout music for Diaz at UFC 137
MMA Weekly reports that Team Cesar Gracie has entered into a deal with Coalition Fight Music (CFM) to provide walkout music for Nick Diaz in his fight against GSP at UFC 137. The deal has CFM providing walkout music for any fighter under Team Cesar Gracie starting with Diaz as he challenges GSP for the […]
SafeAuto Insurance commercial features Clay Guida
Clay Guida is featured in a SafeAuto Insurance television commercial. Guida, playing himself, “convinces” an uninsured driver sign up for SafeAuto. (H/t: MMA Mania) Payout Perspective: Its been a pretty big year for SafeAuto Insurance in its first year of sponsoring fighters in the UFC as well as its signage making appearances in the […]