Las Vegas, Nevada – The Ultimate Fighting Championship® and Cinedigm Digital Cinema Corp. (NASDAQ:CIDM) announced today that HDNet will be the official sponsor of four, live 3D theatrical broadcasts of UFC® Pay-Per-View events in 2012 at nearly 75 Cinedigm affiliated theatres. Beginning with the live 3D broadcast of UFC® 143: DIAZ vs. CONDIT on Saturday, […]
sponsorships
UFC bans weapon sponsors
Cage Potato reports that Zuffa has banned all gun, ammo, hunting and knife sponsors in the UFC. The ban is a one of the guidelines promulgated by the Fox Sports Media Group. Longtime UFC fighter sponsor, The Gun Store, is the most notable to be affected. Also affected was Ammo to Go, which sponsored fighters […]
UFC 142: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at the UFC’s return to Brazil in which Jose Aldo defended his featherweight title against Chad Mendes. Aldo finishes Mendes and celebrates in crowd Jose Aldo’s explosive power was on display as a knee coming out of a clench ended Chad Mendes’ title shot. […]
WWE’s John Cena brand worth $106 million
The WWE claims that the brand for WWE pro wrestler John Cena is worth an estimated $106 million in 2010. The report comes out with the announcement of a huge sponsorship deal between Cena and Post Cereal’s Fruity Pebbles. ESPN’s Michelle Steele reports that Cena was an $106 million brand in 2010. It was confirmed […]
UFC 141: Payout Perspective
Welcome to another edition of Payout Perspective. This time we look at a special Friday night event from the MGM Grand in Las Vegas, Nevada which featured Brock Lesnar versus Alistair Overeem. Overeem kicks Lesnar into retirement There’s a reason why Lesnar went off as the underdog in Vegas. It was uncertain how Lesnar would […]