Welcome to another edition of Payout Perspective. This week we look at the UFC’s return to Brazil in which Jose Aldo defended his featherweight title against Chad Mendes. Aldo finishes Mendes and celebrates in crowd Jose Aldo’s explosive power was on display as a knee coming out of a clench ended Chad Mendes’ title shot. […]
sponsorships
WWE’s John Cena brand worth $106 million
The WWE claims that the brand for WWE pro wrestler John Cena is worth an estimated $106 million in 2010. The report comes out with the announcement of a huge sponsorship deal between Cena and Post Cereal’s Fruity Pebbles. ESPN’s Michelle Steele reports that Cena was an $106 million brand in 2010. It was confirmed […]
UFC 141: Payout Perspective
Welcome to another edition of Payout Perspective. This time we look at a special Friday night event from the MGM Grand in Las Vegas, Nevada which featured Brock Lesnar versus Alistair Overeem. Overeem kicks Lesnar into retirement There’s a reason why Lesnar went off as the underdog in Vegas. It was uncertain how Lesnar would […]
MetroPCS becomes a UFC sponsor
The UFC announced that MetroPCS will be the exclusive wireless sponsor of the UFC. The deal makes the second sponsor the UFC has picked up this month. Via UFC press release: MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and […]
11 for 11: No. 8 The state of MMA sponsorships
With the purchase of Strikeforce by Zuffa, sponsors felt the squeeze as Strikeforce imposed the same fee (or tax) as the UFC does with its sponsors. Strikeforce imposed the sponsor fee starting with June’s Strikeforce event. The fee also applied to Strikeforce Challengers’ sponsors. As a result, sponsors such as Ranger Up, CageHero and VXRSI […]