The Sports Business Daily/Journal had a brief article on the UFC-Fox deal in which both sides indicated that control and opportunity were big issues in the monumental deal for Zuffa. The article states that control was a big part of Zuffa choosing Fox. Zuffa still controls production of its shows although it takes suggestions from […]
sponsorships
Jim Miller signs sponsor deal with Bass Pro Shops
Jim Miller has landed a sponsorship deal with outdoor retailer Bass Pro Shops for his main event fight against Nate Diaz on UFC on Fox 3 May 5th according to Miller’s agent Oren Hodak. The deal includes logo placement and promotional appearances outside of the octagon. Via KO Reps: KO Reps is proud to announce […]
GSP signs multi-year deal with Hayabusa
MMA clothing brand Hayabusa announced Thursday that it has signed Georges St. Pierre to a multi-year sponsorship deal. GSP will promote the brand’s Pro Training Series fight gear and Tokushu glove series. Via press release: Hayabusa has a long history of working with elite MMA fighters and has just partnered with Welterweight Champion Georges ‘Rush’ […]
JDS signs with sports marketing agency; reveals he spent $100K to train for Cain
ESPN Brazil reports that UFC Heavyweight champ Junior dos Santos. has signed on with Brazilian sports marketing agency, Fessports. You may recall last year, JDS left manager Ed Soares in favor of Ana Claudia Guedes. JDS follows Anderson Silva in signing on with a Brazilian sports agency. Via ESPN Brazil (via Google Translate): The contract was […]
UFC 144: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 144 from Tokyo, Japan with Zuffa’s first show in the country. The fans saw a great main event with Frankie Edgar defending his title versus former WEC titleholder Benson Henderson. Henderson takes title from Edgar It was worth the price […]