Inc. magazine’s June issue featured UFC sponsor BlueGrace Logistics and its marketing in the UFC. The article interviews CEO Bobby Harris and UFC agent Malki Kawa about the marketing. Via Inc. Magazine: Of all the peculiar places businesses advertise, a man’s backside may top the list. But in the world of mixed martial arts, it’s […]
sponsorships
UFC 146: Payout Perspective
Apex Sports Agency Acquires One Fighting Championship North American Brand Rights
Apex Sports Agency (ASA) today announced that a partnership with top Asian fight organization ONE Fighting Championship (ONE FC) has been agreed to. With this pact, ASA will now exclusively handle all North American sponsorship and media negotiations for ONE FC. ONE FC is one of the world’s largest mixed martial arts (MMA) promotions. They […]
Golden Boy sets record highs for Mayweather-Cotto
The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight. Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]
The pro wrestling post: Eyeblack, WWE pre-PPV hype and Bellator to Thursdays on Spike?
Welcome to another edition of the pro wrestling post. Shawn Michaels deal with Eyeblack Former WWE superstar Shawn Michaels has signed an endorsement deal with Eyeblack. The company produces under-eye eyeblack with phrases and logo. Seattle Seahawks running back Marshawn Lynch is also sponsored by Eyeblack. The deal according to the press release allows Eyeblack […]