UFC fighters Jamie Varner and Jim Miller are participating in the Spartan Race, an extreme obstacle course race held all over the world. Varner and Miller will promote the event as well as take part in the race. More extreme than a 5k and a Mud Run, the Spartan Race includes grueling obstacles in over […]
sponsorships
Pacquiao still sponsored by Nike despite White’s comments
Bloody Elbow reports that Nike’s sponsorship of Jon Jones did not usurp the sponsorship of Manny Pacquiao. Dana White originally indicated that Nike was “shutting down” the Manny Pacquiao line for Jones. Pacquiao advisor Michael Koncz told BoxingScene.com that Nike execs found White’s comments “pretty amusing.” Koncz indicated that Nike had new deals in store […]
Payout Perspective: UFC 150
Welcome to another edition of Payout Perspective. This time we’re in Denver, Colorado where Henderson-Edgar II took place in a controversial decision. Henderson retains title in questionable decision Another solid fight between the two without a clear winner. Of course, it goes to the judges’ decision. And the champ retains the title. Yes, everyone thinks […]
Jon Jones signs Nike deal
MMA Fighting reports that UFC Light Heavyweight Champion Jon Jones has inked a multi-year deal with Nike. No word on the financials behind the deal as an official announcement will take place sometime next week. The deal includes placement in Nike advertising and his own signature line. It is expected Jones will don the Swoosh […]
Davis in new Sprite commercial
Cage Potato reports that Phil Davis appears in the latest Sprite commercial. The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]