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Payout Perspective: UFC 150

August 14, 2012 by Jason Cruz 1 Comment

Welcome to another edition of Payout Perspective.  This time we’re in Denver, Colorado where Henderson-Edgar II took place in a controversial decision. Henderson retains title in questionable decision Another solid fight between the two without a clear winner.  Of course, it goes to the judges’ decision.  And the champ retains the title.  Yes, everyone thinks […]

Filed Under: Featured, gate, sponsorships, TV, UFC

Jon Jones signs Nike deal

August 8, 2012 by Jason Cruz 1 Comment

MMA Fighting reports that UFC Light Heavyweight Champion Jon Jones has inked a multi-year deal with Nike.  No word on the financials behind the deal as an official announcement will take place sometime next week. The deal includes placement in Nike advertising and his own signature line. It is expected Jones will don the Swoosh […]

Filed Under: Featured, sponsorships, UFC

Davis in new Sprite commercial

July 29, 2012 by Jason Cruz 3 Comments

Cage Potato reports that Phil Davis appears in the latest Sprite commercial.  The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]

Filed Under: sponsorships, UFC

UFC 149: Payout Perspective

July 22, 2012 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the much maligned card of UFC 149 from Calgary (dramatic Lance Storm pause) Alberta, Canada. In the main event Renan Barao defeated Urijah Faber to win the interim Bantamweight title. Barao dominates Faber Same game plan, same result.  Renan Barao dominated […]

Filed Under: Featured, gate, pay-per-view, sponsorships, TV, UFC

Spider visits Nike Headquarters

July 19, 2012 by Jason Cruz 4 Comments

Fighters Only poses the question whether Nike will produce an Anderson Silva clothing line.  Silva was recently pictured wearing a “Silva Knows”  t-shirt as he visited Nike’s main headquarters in Beaverton, Oregon. Silva has been tweeting his visit and taking pictures.  The Swoosh has sponsored Silva inside and outside of the Octagon for almost a […]

Filed Under: sponsorships

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