Welcome to another edition of Payout Perspective. UFC 305 took place Sunday morning in Perth, Australia at the RAC Arena. DDP successfully turns back Adesanya Dricus Du Plessis made his first successful middleweight title defense against former champion Israel Adesanya. While the fight was close, DDP was able to stun Adesanya and submit him with […]
sponsorships
AEW brand on women soccer team kits
All Elite Wrestling will be on the kits of the Fulham Women’s Football Club in the United Kingdom. 🤼 + ⚽️ A new partnership between @FulhamFCWomen and @AEW! — Fulham Football Club (@FulhamFC) August 14, 2024 Per the announcement: The partnership will see the AEW logo adorn Fulham Women’s shirts during the 2024/25 season, and […]
Wingstop gets the rub for Summerslam
The Buffalo Wing restaurant, Wingstop, will be the presenting sponsor for Summerslam this Saturday in Cleveland, Ohio. The Wingstop logo will be on the mat in two corners during the event. The Prime logo, will be in the middle of the ring as it has for Premium Live Events for the WWE. Via WWE press […]
Activision signs deal with TKO Group for UFC, WWE
Activision signed a sponsorship agreement with TKO Group for it to advertise with the UFC and WWE. The deal highlights the launch of the Call of Duty Mobile game. It is a short-term deal between the companies for the latest iteration of Call of Duty which started last week at the WWE’s Premium Live Event, […]
Jose Cuervo renews UFC deal, expands partnership
Jose Cuervo has renewed its UFC sponsorship deal for an additional 5 years in what is anticipated to be a mid-seven-figure deal per year. The deal was renewed after an initial three year deal which saw its brand in the Octagon during UFC events. It is now expanding its presence with the Cuervo Challenge: One […]