Jose Cuervo has renewed its UFC sponsorship deal for an additional 5 years in what is anticipated to be a mid-seven-figure deal per year.
The deal was renewed after an initial three year deal which saw its brand in the Octagon during UFC events. It is now expanding its presence with the Cuervo Challenge: One Round in the Octagon.
Similar to the “Pepsi Challenge,” people will have a chance to face off with UFC heavyweight Tom Aspinall to pick Cuervo among six tequilas.
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