sponsorships

The Sports Business Journal (subscription required) reported some recent findings from a compilation of surveys which compared the UFC with other major sports properties.  It provided some reasons why certain sponsors partner with the UFC. The survey indicated that UFC fans are the most likely to have purchased consumer electronics in the past 12 months. […]

MMA Junkie reports on the obstacles companies have in sponsoring UFC fighters.  Hans Molenkamp talked about his company, Triumph United, and the sponsorship market. Molenkamp talked about the evolution of sponsoring fighters and the reason why fighters like Cole Miller are finding it harder to earn money on sponsors. He also addressed the UFC’s role […]

The Sports Business Daily (subscription required) reports that MMA may be one of the most popular women’s sports in the United States.  This is according to a panel of sports editors who hedge that “the emergence of popular women like Ronda Rousey could make the sport more appealing to advertisers.” T-Mobile’s director of sponsorship and […]

MMA Junkie reports that UFC Featherweight and TUF alum Cole Miller reveals the deal with UFC sponsorships.  Miller explains that sponsors have not provided as much money as they used to and that other fighters outside the UFC are receiving comparable sponsor money. Miller tweeted that sponsors are tightening the purse strings on paying fighters […]