Bellator MMA has signed on with global health supplement and lifestyle company Bamboo Nutra as its “Official Nutrition and Supplement Partner” for the promotion. According to a Bellator press release the partnership will begin on April 4th on Spike TV at Bellator 115.
Via Bellator press release:
Bamboo Nutra will be strategically integrated throughout all live Bellator broadcasts on Spike in addition to activating a host of consumer touch points on-site and in-market during the coming years.
“In addition to the wide-ranging in the cage and on broadcast integrations with our new partners at Bamboo Nutra, we’ll also be working with our new partners to go into local communities to empower and inspire kids to be the best they can be,” said Bellator Chairman & CEO Bjorn Rebney.
Bellator and Bamboo Nutra are launching a community outreach program called the “Champions Challenge” by going into local schools and jointly talking to kids about awakening the champion within.
According to Leighton Dean, VP of Bamboo Nutra, “We want to challenge the kids to step out of their own comfort zone and do something good for others. With that we are challenging the kids to post videos or write letters with what they are doing differently in their communities, including, and most importantly, showing compassion for others.”
Payout Perspective:
Today’s news follows Bellator’s string of announcements of new official partners with the promotion. The partnership follows the UFC footprint of targeting certain industries where the MMA demo match. The press release indicates community outreach which should help with getting Bellator fighters out in the public so that people can identify with them.
Bamboo what? who?