Welcome to another edition of Payout Perspective. This time we take a look at UFC 175 which was the centerpiece for International Fight Week. The main event from the Mandalay Bay in Vegas had Chris Weidman defending his middleweight title against Lyoto Machida. Weidman defends belt against Machida It was a tough title defense, but […]
sponsorships
Fans must vote for Pettis to be on Wheaties box
Anthony “Showtime” Pettis is one of several athletes vying for the cover of a Wheaties box. Announced a couple days ago, the Wheaties sponsorship includes this campaign which will have Pettis asking fans to vote for him. Via Wheaties press release: For the first time in the 80-year history of the brand, Wheaties will offer […]
Showtime signs on with Reebok
MMA Junkie reports that Anthony Pettis has signed a sponsorship deal with Reebok. The deal will include Pettis promoting the company’s new running shoe, Zjet. Showtime was picked as a Reebok guy due to his “…explosive speed, and bold confident style,” told Reebok executive John Lynch to MMA Junkie. Via MMA Junkie: “For our newest […]
Digital-currency company sponsors Jon Fitch
Jon Fitch will be sponsored by a digital currency company when he fights next week for the WSOF as it makes in debut on network television on NBC. The sponsorship is the first of its kind for an MMA fighter. The news was disseminated on CNBC’s web site via commentary produced by Brian Kelly, who […]
Showtime scores Wheaties opportunity
Despite being sidelined with an injury, Anthony “Showtime” Pettis will be a part of Team Wheaties. The announcement came through the cereal company. Via Wheaties twitter: Please welcome @ufc® Lightweight Champion @Showtimepettis to #TeamWheaties. pic.twitter.com/ZHhk6FNspR — Wheaties (@wheaties) June 24, 2014 On his Instagram account, it appeared as though Pettis was shooting a commercial for […]