Welcome to another edition of Payout Perspective. This time we take a look at the Super Bowl Weekend card taking place at The Prudential Center in Newark, New Jersey. Barao handles Faber To paraphrase Richard Sherman, “Barao is the best fighter in the game, when you put up a mediocre turtle defense like Faber, that’s […]
sponsorships
Hendricks stars in Reebok commercial
UFC Welterweight contender Johny Hendricks is featured in a recent Reebok commercial with NFL star Knowshon Moreno and 2012 Olympic gold medal gymnast Aly Raisman. With the tag line, “Unnaturally Quick,” the trio show off the new Reebok “ZQuick” shoes which launch February 1st. Payout Perspective: Reebok signed a one fight deal with Hendricks at […]
Dynamic Fastener’s sponsor strategy revealed
MMA Junkie reports on sponsor Dynamic Fastener’s interesting sponsorship strategy with the UFC. The small company does not pay the sponsor tax although its no-nonsense logo has been on many fighters of late. The feature talks with Kevin Perz, the head of Dynamic Fastener. Perz is an MMA fan which is the reason why his […]
UFC 168: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]
13 for 13: No. 12 The State of Sponsorships
Sponsorships remained an elusive unknown in MMA. While top stars received notable deals, there were many fighters that were left on the outside of sponsorship payouts. 2013 began with Rampage Jackson mad at the UFC that he could not wear his sponsor Reebok in his last fight in the UFC at UFC on Fox 6. […]