Showtime signs on with Reebok

MMA Junkie reports that Anthony Pettis has signed a sponsorship deal with Reebok.  The deal will include Pettis promoting the company’s new running shoe, Zjet.

Showtime was picked as a Reebok guy due to his “…explosive speed, and bold confident style,” told Reebok executive John Lynch to MMA Junkie.

Via MMA Junkie:

“For our newest running shoe, ZJet, Reebok wanted to partner with an athlete who had explosive speed, and bold, confident style. With his lightning fast kicks, quick double leg takedowns, and flashy fighting technique, we knew Anthony would be the perfect fit. Running is an integral part of Anthony’s training regime, and we know ZJet will help him to be in the best possible shape ahead of his highly anticipated fight in December.”

Payout Perspective:

The sponsorship with Reebok comes shortly after signing a deal with Wheaties.  Pettis becomes the second UFC fighter to be sponsored by Reebok after Johny Hendricks.  Reebok also sponsors Rampage Jackson in Bellator.  The deals reflect the popularity of Pettis.  Good looks, flashy moves and the Showtime Kick has propelled his brand.  He gets sponsored by UFC’s official sponsors (Corn Nuts, Toyo Tires, etc.) as well as his two new mainstream companies.  As we wrote previously, Showtime can thank his marketing and business reps for the sponsorship deals considering he will have not fought for over a year when he steps into the Octagon in December.