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UFC 190: Payout Perspective

August 3, 2015 by Jason Cruz 77 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 190 taking place at the HSBC Arena in Rio de Janeiro. Rousey ends Corriea in 34 seconds Ronda Rousey showed her dominance once again by knocking out Bethe Corriea in just 34 seconds.  It was not the most technical of […]

Filed Under: Attendance, Featured, FS1, gate, pay-per-view, Reebok, sponsorships, TV, UFC

Ronaldo “Jacare” Souza signs sponsor deal with Reebok

July 30, 2015 by Jason Cruz 6 Comments

Ronaldo “Jacare” Souza has signed an individual sponsorship deal with Reebok. The announcement was sent out via Reebok’s twitter feed. We’re very excited to announce @JacareMMA joining #TeamReebok! https://t.co/CBy6vl1BdK — Reebok (@Reebok) July 30, 2015 The middleweight contender’s last fight was in April when he easily submitted Chris Camozzi.  He could be in line for […]

Filed Under: Reebok, sponsorships, UFC

Dillashaw signs deal with Everlast

July 23, 2015 by Jason Cruz 5 Comments

UFC Bantamweight champion T.J. Dillashaw has signed a sponsorship deal with Everlast as announced by the company via tweet.  Dillashaw is set to make his second title defense against Renan Barao this Saturday at UFC on Fox 16. Despite the talk of the sponsorship market shrinking due to the Reebok deal, Dillashaw has a deal […]

Filed Under: Everlast, sponsorships, UFC

Rory MacDonald signs deal with Reebok

July 9, 2015 by Jason Cruz 7 Comments

Rory MacDonald has signed an individual sponsorship deal with Reebok.  The deal will be in effect for his fight this Saturday at UFC 189 against Robbie Lawler. The Canadian joins a select list of fighters with individual sponsorship deals with the official clothier of the UFC.  This Saturday will be the first night that all […]

Filed Under: Adidas, Apparel, Reebok, sponsorships

UFC will continue to review Reebok sponsor deal but not payouts

July 3, 2015 by Jason Cruz 19 Comments

Despite the notable opposition to the UFC’s apparel deal, the “Reebok-era” has begun and according to the UFC, third-party sponsors are sticking with their fighters per a report by MMA Junkie. While the UFC says it is working with its fighters about the Athlete Outfitting Policy (or AOP for short), the compensation to its fighters […]

Filed Under: sponsorships, UFC

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