Ronda Rousey has made her first commercial with her new sponsor, Carl’s Jr. The commercial is for the fast food chain’s Cinnamon Swirl French Toast breakfast sandwich. Unlike previous Carl’s Jr. commercials which focused on selling sex, the commercial focuses on Ronda’s persona in the Octagon. It also includes her taking a big bite of […]
sponsorships
Guillard hears Reebok deal discontent from teammates
Bellator lightweight Melvin Guillard had some interesting things to say about his previous employer in light of the Reebok apparel deal. Guillard, who was cut by the company, states that it will likely lose fighters due to the lost revenue by fighters from sponsors. Guillard has not been with the company since his last fight […]
Sports sponsorships on the rise but who is benefiting?
The International Business Times wrote a feature on the state of sports sponsorships in smaller leagues including the UFC. Overall, it provides a good overview of the current state of sports sponsorship using the UFC’s recent deal with Reebok as anecdotal information. The article leads with Stitch Duran’s dismissal from the UFC and includes an […]
Reebok rep attempts to explain itself amidst criticism
The MMA Hour recently interviewed Reebok’s Michael Lunardelli regarding its partnership with the UFC as its official clothing sponsor. While Reebok touts the relationship, it addressed some of the controversy arising out of the sponsor deal. Notable in the interview with Ariel Helwani was Reebok’s response to the criticism that there were misspellings for some […]
Carl’s Jr. signs Ronda Rousey
Ronda Rousey will be the new face of burger chain Carl’s Jr. in the coming weeks as the company alluded to a partnership with the UFC women’s bantamweight champ in a tweet late Saturday night. Eater.com confirmed that Carl’s Jr., based out of Southern California with chains across the United States, will have the fighter […]