Ronda Rousey has signed an exclusive multi-year memorabilia agreement with Fanatics, Inc. In signing the agreement, Fanatics will be the only distributor of authentic Ronda Rousey signed memorabilia. Fans will be able to obtain Rousey collectible on the Fanatics web site or the UFC store site. Rousey joins the likes of Conor McGregor, Steph Curry […]
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UFC 196: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 196 which took place at the MGM Grand Garden Arena. In the main event, Conor McGregor took on Nate Diaz. Diaz chokes out McGregor Despite being a late replacement, Nate Diaz used his length and superior jiu jitsu skills to […]
Harley Davidson renews sponsorship with UFC
Harley Davidson has renewed its sponsorship deal with the UFC according to the Sports Business Journal (subscription required). While no terms were disclosed, the agreement is being reported as being a multi-year deal. The motorcycle maker has been a mainstay with the UFC since 2007 and it is the third time that Harley Davidson has renewed […]
Toyo Tires renews sponsorship with UFC
Long-time UFC sponsor Toyo Tires announced that it has signed a multi-year extension with the UFC. The Cypress, California company will continue to be the “Official Tire of UFC.” In a press release sent out on Tuesday, the company stated that it would continue to have a presence inside the Octagon during “select events on […]
DraftKings decides not to renew UFC sponsorship
The Legal Sports Reports states that fantasy sports operator Draft Kings has not renewed its sponsorship deal with the UFC. It appears that the deal expired at the end of 2015 according to the report. The sponsorship deal could be renewed at any time but a DraftKings representative gave a rather neutral statement about its […]