Ronda Rousey has signed an exclusive multi-year memorabilia agreement with Fanatics, Inc. In signing the agreement, Fanatics will be the only distributor of authentic Ronda Rousey signed memorabilia.
Fans will be able to obtain Rousey collectible on the Fanatics web site or the UFC store site. Rousey joins the likes of Conor McGregor, Steph Curry and Peyton Manning as those athletes signing exclusive deals with the company.
Financial terms of the deal were not disclosed.
Payout Perspective:
If you wanted an indication whether or not Rousey would be back, the signing makes it seem clear that Rousey should be back in the UFC after she is done with her Hollywood obligations. Obviously, the Miesha Tate win made it more likely. But, this signing should mean that Rousey intends to be back with the UFC. The sports memorabilia industry is big business and while MMA memorabilia is still a small, niche within the sports collector’s landscape, Rousey and McGregor are two prime figures that would garner a fan base willing to purchase collector’s items.
UFC 196 did over 1.3M PPV buys..
“But, this signing should mean that Rousey intends to be back with the UFC.”
Why? Just as many former athletes are signed by people like fanatics as active ones.
Yup, just read it. Meltzer’s saying this is trending bigger than 194, around 1.3m. 3 ppvs in the past 4 months that hit 1m + ppv buys. Unbelievable. Jones-Cormier coming up, UFC 200, Rousey-Tate III. Big year for ufc ppv. They will likely double up boxing in ppv buys/revenue.
MMA killing it.
Topps has to get into game mode. HAHAHAHA!!!
White also announced that McGregor will be fighting in July for UFC 200.
http://www.mmamad.com/2016/03/11/video-dana-white-announces-on-espn-that-conor-mcgregor-will-fight-on-ufc-200-card-in-july/