It appears that Dustin Poirier has a deal with UFC sponsor Bud Light. In a social media post on X, Bud Light sent out a post featuring Poirier who defeated Benoit Saint Denis at UFC 299. Bud Light replaced Modelo as the official beer of the UFC this past year. The deal worked for both […]
sponsorships
UFC adds Smith+Nephew to sponsorship stable
On Monday, the UFC announced that it had entered into a deal with Smith+Nephew as its first-ever Preferred Sports Medicine Technology Partner. “Through hard work, significant investment, and groundbreaking innovations like the UFC Performance Institute, UFC has become the industry leader in athlete health and safety in combat sports. We’re looking forward to advancing that […]
UFC 299 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the penultimate PPV before UFC 300, Miami’s UFC 299. O’Malley beats Vera handily, calls out 145 champ Sean O’Malley’s reach, power and precision were on display as he handily defeated an outclassed Marlon Vera in the main event. O’Malley easily retained […]
Prime and WWE team up for partnership
Logan Paul is a professional wrestler now for those not into sports entertainment. On Friday Night Smackdown he unveiled the partnership between his Prime brand drink and WWE. It will be the first time that a sponsor will be on the mat of WWE. Prime is WWE’s “Official Hydration Drink Partner” and Logan Paul will […]
Bud Light presenting sponsor of UFC 299
The Sports Business Journal reports that Bud Light will be the presenting sponsor for UFC 299 on Saturday. Via SBJ article on the news: Additional assets Bud Light will get as presenting partner include increased integration into the ESPN broadcast and increased branding throughout the event like having its logo on press conference backdrops, weigh-in […]