BodyArmor will have a strong branding presence at UFC 220 as the “Official Sports Drink” of the UFC. The sponsorship agreement was announced late last year and had an initial rollout during UFC 217 in New York with Kobe Bryant in attendance at a media session during fight week. This will be the first time […]
Body Armor
UFC 217: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 217 taking place at Madison Square Garden in New York. GSP Returns to win Middleweight Title Georges St Pierre looked more muscular than ever before in his foray into the middleweight division against champion Michael Bisping. GSP looked great in […]
UFC announces multi-year deal with Body Armor
The UFC has announced a sponsorship with Body Armor making it the “Official Sports Drink” of the UFC. No financial terms were disclosed regarding the multi-year partnership. Via UFC press release: As part of this ground-breaking collaboration, which covers the United States and begins in 2018, BODYARMOR will supply its line of high-end sports hydration […]