Welcome to another edition of Payout Perspective. This time it was the long-awaited UFC 194 featuring Conor McGregor and Jose Aldo. Only 13 seconds needed to crown the King The long-awaited fight between McGregor and Aldo was anti-climactic. One exchange in the fight and it was over as Conor McGregor beat Jose Aldo to the […]
sponsorships
McGregor signs deal with Fanatics Authentic
Conor McGregor has signed an exclusive agreement with memorabilia company Fanatics Authentic. No terms of the deal were disclosed but it’s another deal for the fighter leading up to Saturday’s UFC 194. Last week, McGregor signed a deal with nutritional supplement company BSN. RT to welcome @TheNotoriousMMA as the newest #FAexclusive athlete! Good luck at […]
McGregor signs deal with BSN
Conor McGregor has secured a sponsorship with Bio-Engineered Supplements and Nutrition, also known as BSN. McGregor announced the deal on Twitter and BSN’s home page included a depiction of McGregor. The announcement comes a week prior to the long-awaited meeting with Jose Aldo at UFC 194. BSN has been involved in sponsoring UFC fighters in […]
Bud Light and Monster Energy slate promotions for UFC 200 starting early 2016
The Sports Business Journal reports (subscription required) that UFC sponsors Bud Light and Monster Energy Drink will roll out major national promotional campaigns for UFC 200 starting early 2016. Monster Energy drink, the current sponsor of the center of the octagon, will kick off a national promotional campaign in January in approximately 45,000 retail outlets. […]
Holly Holm’s sponsor questioned
In light of the Holly Holm victory over Ronda Rousey on Saturday, one of Holm’s sponsors, Intel Pharma wished her congratulations. The company sells supplements containing substances banned by the World Anti-Doping Agency and federal law. According to MMA Junkie, the company has offered products it claims contain prohormones and a steroid alternative known as […]