MMA Fighting reports that Conor McGregor will not be tied to Reebok for his August 26th boxing match with Floyd Mayweather. McGregor’s manager, Audie Attar told Ariel Helwan on The MMA Hour. According to Attar, he is a free agent with respect to athletic apparel. McGregor was one of a handful of UFC athletes to […]
sponsorships
UFC median TV audience age is 49 compared to 34 in 2006 according to SBJ study
The Sports Business Journal reports that television viewer data for 25 sports, including the UFC, boxing and pro wrestling, reflect that the median age of TV viewers have increased from 2006 to 2016. The commissioned study by Magna Global, shows that pro wrestling, the UFC and action sports have shown the most dramatic increase in […]
UFC 212: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we take a look at UC 212 from Rio de Janeiro, Brazil where the Featherweight title was unified. Holloway scores TKO over Aldo Max Holloway scored an impressive stoppage of Jose Aldo to unify the UFC Featherweight Title (technically Aldo held the title and Holloway […]
MacDonald making less money from sponsors in Bellator
Rory MacDonald debuted in Bellator on Friday night with one sponsor on his shorts, Monster Energy drink. Even though MacDonald is free to sign with multiple sponsors, he has selected a different strategy. In an interview, last week on The MMA Hour, MacDonald indicated that his UFC-Reebok individual sponsorship deal had run its course. Recall, […]
UFC 211: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 211 from Dallas, Texas where two titles were successfully defended. Stipe stops JDS Stipe Miocic withstood a couple stiff leg kicks to stop Junior Dos Santos in the first round of their Heavyweight title fight. Miocic dropped JDS after clipping […]