The Sports Business Journal had another issue dedicated to combat sports and the UFC was a part of it with an article about how the new owners have opened up new spaces for sponsorships. With the new ownership, Endeavor took over the role of sponsorship sales as the UFC’s department was cut as part of […]
sponsorships
UFC 217: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 217 taking place at Madison Square Garden in New York. GSP Returns to win Middleweight Title Georges St Pierre looked more muscular than ever before in his foray into the middleweight division against champion Michael Bisping. GSP looked great in […]
AirAsia announced as “Official Airline ” for UFC
The UFC has announced a partnership with AirAsia making it the company’s first “Official Airline” of the UFC. The partnership encompasses Asia and Australia and starts Saturday at UFC 217. AirAsia is Asia’s leading low cost carrier. “AirAsia is an innovative and fast-growing brand, we thank them for the support and we’re looking forward to […]
Modelo set to replace Bud Light as UFC U.S. beer sponsor in 2018
The Sports Business Journal reports that beer maker Modelo Especial will replace Bud Light as the UFC’s Official Beer for the United States starting in January 2018. The deal is a benchmark move by the beermaker as it is attempting to make a splash in the U.S. market. Bud Light signed a 10-year pact with […]
UFC announces multi-year deal with Body Armor
The UFC has announced a sponsorship with Body Armor making it the “Official Sports Drink” of the UFC. No financial terms were disclosed regarding the multi-year partnership. Via UFC press release: As part of this ground-breaking collaboration, which covers the United States and begins in 2018, BODYARMOR will supply its line of high-end sports hydration […]