The UFC has formally announced its renewed partnership with Harley Davidson today via company press release. The partnership features a new Military Benefits Program targeting those in the military. The announcement was first made by the Sports Business Journal last month. The press release issued today also notes a new Military Benefits Program: In conjunction […]
sponsorships
UFC signs deal with mouth guard maker
The UFC has signed a licensing agreement with GuardLab, a New York-based company that produces custom-fit mouth guards according to a report from the Sports Business Journal. Financial terms were not disclosed for the multiyear global licensing and partnership agreement with the company. The UFC will receive a portion of sales from every UFC-branded mouth […]
Cruz in pace car at Phoenix International Raceway
Dominick Cruz served as the official pace car driver for the Good Sam 500 in Phoenix Sunday. The appearance continues a long-standing relationship with the Phoenix International Raceway. Cruz served as the honorary pace car driver in 2012. Prior to the UFC Athlete Outfitting Program, Cruz was sponsored by the Phoenix International Raceway. Despite multiple […]
Reebok secures deal with TriStar Gym
TriStar Gym has signed a deal with Reebok according to MMA Fighting. The gym made famous by the likes of Georges St. Pierre will now have its fighters sponsored by the official brand of the UFC. Based out of Montreal, Quebec, TriStar becomes the second gym to be sponsored by Reebok. Late last year, Reebok […]
Rousey signs deal with Fanatics
Ronda Rousey has signed an exclusive multi-year memorabilia agreement with Fanatics, Inc. In signing the agreement, Fanatics will be the only distributor of authentic Ronda Rousey signed memorabilia. Fans will be able to obtain Rousey collectible on the Fanatics web site or the UFC store site. Rousey joins the likes of Conor McGregor, Steph Curry […]