BodyArmor will have a strong branding presence at UFC 220 as the “Official Sports Drink” of the UFC. The sponsorship agreement was announced late last year and had an initial rollout during UFC 217 in New York with Kobe Bryant in attendance at a media session during fight week. This will be the first time […]
sponsorships
Monster Energy renews deal to be “Official Energy Drink” of the UFC
The UFC and Monster Energy have renewed their global partnership agreement according to a UFC press release. The renewal is a multi-year extension and continues it as the “Official Energy Drink” of the UFC. The “M” will remain in the center of the Octagon and entrance logo placement inside. According to the release, the brands […]
Boost Mobile signs on with Bellator
Boost Mobile has signed a multi-year sponsorship deal with Bellator MMA and will appear in the cage this Saturday as Bellator 192 relaunches Spike TV as the new Paramount Network. According to the Sports Business Journal, the deal will make Boost Mobile the “official wireless carrier” of Bellator MMA. Boost Mobile sponsored the World Series […]
Modelo to feature Stipe Miocic as part of new sponsor’s ad campaign
ESPN reports that Stipe Miocic will be featured in a new ad for beer sponsor Modelo Especial. The Heavyweight champ and his mother, Kathy Miocic, attended a commercial shoot as part of the new sponsor’s “Fighting Spirit” campaign. Modelo’s marketing strategy features successful, blue-collar individuals. As is widely known, Miocic’s job aside from fighting is […]
UFC promoting Netflix blockbuster film, Bright
The UFC is collaborating with Netflix to promote Will Smith’s original movie on the streaming service, Bright. The company is using its social media account to promote the film featuring the former Fresh Prince in a sci-fi movie about a Los Angeles cop partnering with an Orc, a mystical creature that lives alongside humans and […]