David Broughton, Research Director at the Sports Business Journal, has summarized the latest findings in a sports sponsorship study that should provide even more incentive for brands to pair with MMA properties. Are sponsors connecting with fans? If so, which fan segments have the strongest connection? For all the money sponsors spend on marketing, can […]
sponsorships
Rampage in Latest Nike Commercial
Rampage Jackson makes a surprising appearance in one of the latest Nike commercials entitled the “Human Chain” alongside other Nike athletes including Maria Sharapova and Lance Armstrong. Human Chain from NikeSportswear on Vimeo. Payout Perspective: Nike has traditionally been very selective of the athletes it chooses to associate with, so it’s somewhat surprising to see […]
Xyience Signs Endorsement Deal with Dan Hardy
Xyience has announced the addition of UFC welterweight Dan Hardy to its growing stable of brand ambassadors; most of whom are other UFC fighters. XYIENCE Signs Endorsement Deal with UFC Fighter Dan “The Outlaw” Hardy LAS VEGAS (February 10, 2010) XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that […]
The Growing USMC-UFC Partnership
Amy McCullough of the Marine Corps Times writes about the growing relationship between the UFC and USMC on the sponsorship level, and how the two organizations share a similar target demographic in young people aged 17-24. MARINE CORPS BASE QUANTICO, Va. — The Marine Corps has formed a formal partnership with the Ultimate Fighting Championship […]
Current Trends in Sponsorship
MMAPayout.com has been pretty vocal about the importance of corporate sponsorship in the future development of mixed martial arts; both on the promotional and fighter front. We’ve taken a look at rudimentary ways to value sponsorships in MMA, means of increasing ROI, and how sponsorship could conceivably be used to support an online business model. […]