Graciemag.com reports that Rockstar Energy Drink and Strikeforce are sponsoring a Holiday Hunt for prizes in support of Strikeforce’s Dec. 4th event, “Babalu v. Henderson” in St. Louis. Via Graciemag.com: In the spirit of the holiday season, Strikeforce and presenting sponsor Rockstar Energy Drink will hold a “Holiday Hunt” that will award lucky winners in St. […]
sponsorships
UFC 123: Payout Perspective
Welcome to another edition of Payout Perspective! We’ll be taking a look at UFC 123: Jackson vs. Machida that was held at The Palace at Auburn Hills just outside Detroit, Michigan on Saturday, November 20th. In addition to the light heavyweight showdown between former champions Jackson and Machida, the event also featured the rubber match […]
Ears to Joe: Lauzon fight banner pokes fun at himself
Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle […]
UFC Inks Boost Mobile as Official Sponsor
Bill King of the Sports Business Journal writes that the deal between the UFC and Boost Mobile is official. Boost will begin its first activation piece this weekend at UFC 121 with a text to win game, while also doing some in-arena activation around one of its new phone offerings. Boost launches its first major […]
Fighter sponsor GOOD4U is banned by UFC
MMA Fighting reports that sport drink sponsor, GOOD4U, will no longer be an approved sponsor of the UFC. According to the beverage maker, it was informed Tuesday morning by Lorenzo Fertitta and the UFC that the brand will no longer be welcome in the UFC and WEC, beginning with this Saturday’s UFC 121 in Anaheim. On […]