Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]
sponsorships
Business Journal: Strikeforce Makes Millions On Mixed Martial Arts
Silicon Valley / San Jose Business Journal recently wrote a “Small Busines Spotlight” feature on Strikeforce and Strikeforce CEO Scott Coker that revealed some insight into how much the promotion has grown since they started promoting MMA back in 2006. Although this article is premium content and needs a pay subscription to read the entire […]
Jones signs signature deal with K-Swiss, FORM
K-Swiss announced a multi-year endorsement deal with UFC light heavyweight contender Jon “Bones” Jones for K-Swiss and FORM Athletics. Jones’ deal includes collaborating with K-Swiss on a signature shoe. According to Jones’ agent, Malki Kawa, he is the first MMA star to have his own shoe. Via K-Swiss press release: The Jones deal with K·Swiss will […]
Good4U Managing Director talks sponsorship deal with MFC
Banned by the UFC, Good4U sport and wellness beverages have entered into a sponsorship deal with Maximum Fighting Championships (MFC). MMA Payout had the opportunity to contact Good4U Managing Director Richard DeBanks about the deal. Via DeBanks: “We have signed a 3 fight deal with the Maximum Fighting Championship (mid – high 5 figures). There are […]
Safe Auto Insurance becomes official UFC sponsor
MMA Payout had the opportunity to talk to Safe Auto Insurance about its recent move to become an official sponsor for the UFC. Safe Auto Insurance is the only insurance company that is a sponsor of the UFC. As MMA Payout reported last year (here and here), Safe Auto Insurance began sponsoring fighters in late […]