Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]
sponsorships
Silva, Evans Sign with MusclePharm
Interview with AMP Energy’s Pat Santangelo
AMP Energy unveiled its Hometown Takedown contest in May to the delight of MMA fans throughout the United States. MMAPayout covered the activation piece shortly thereafter, but today we’re providing a follow-up in the form of an exclusive interview with AMP Energy’s Pat Santangelo. Why did AMP decide to become a WEC sponsor and what […]
UFC 116: Prelim & Weigh-in Ratings
MMAPayout.com has learned that the UFC 116 Prelims drew a .9 HH rating on the strength of an average audience of 1.3 million viewers. The broadcast also drew a 1.11 in the M18-34 and a 1.04 in the M18-49 demographics. Additionally, the UFC 116 Weigh-Ins that aired on Friday, July 2nd drew a solid 645,000 […]
UFC 116: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the highly anticipated UFC 116: Lesnar vs. Carwin that was held at the MGM Grand in Las Vegas, Nevada on Saturday, July 3rd. The event featured a heavyweight title fight between Brock Lesnar and Shane Carwin, but also showcased the […]